The large-scale outdoor experiential parenting variety show "Take Me Far Away," exclusively sponsored by Aptamil, will premiere on Tencent Video on September 12. On September 9, the leading European infant formula brand Aptamil, along with its brand ambassador Li Na, and the show’s celebrity acting principals Hou Peicen and Wang Yanlin, made a surprise appearance at the launch ceremony of the show and the opening of the "Aptamil Profutura Kindergarten," jointly cheering for the little Aptamil Profutura babies and witnessing the moment their "little universes" shine.
The launch ceremony of the show "Take Me Far Away" and the opening ceremony of the "Aptamil Profutura Kindergarten"
Aptamil's advanced scientific research helps meet babies' innate nutritional needs, allowing their "little universes" to shine as they venture far
Aptamil, built on 40 years of advanced European breastmilk research, with the tireless efforts of over 400 breastmilk experts, is dedicated to developing products that help meet babies' innate nutritional needs. Aptamil Profutura is refined with naturally sourced milk fat, containing about 50% milk fat [1] in the product’s fat content, helping babies better absorb fat and calcium [2]; it uses a scientifically balanced prebiotic combination to keep babies’ tummies more comfortable [3], and is specially fortified with a scientifically appropriate level of DHA [4], [5], supporting normal vision development in babies. To allow guests to experience advanced breastmilk research up close, Aptamil specially set up a high-tech Aptamil laboratory at the event, where attendees learned about the cutting-edge technological power from breastmilk research to advanced formulas.
The event recreated scenes from the show, inspiring every baby and parent to embark on a journey of exploring the unknown. Aptamil hopes to stand alongside many millennial parents to help meet babies’ innate nutritional needs, fear no challenges, explore freely, and let their "little universes" shine.
Big-name guests gather onsite to witness the shining moment of the Aptamil Profutura babies
Fifteen Aptamil Profutura babies, selected from a national audition, arrived at the opening ceremony of the "Aptamil Profutura Kindergarten." They faced nearly two hundred audience members and the spotlight without fear, perfectly presenting three runway themes—Energetic Tennis, Journeying Far, and Profutura Shine—vividly conveying and affirming Aptamil’s brand philosophy: babies may seem delicate but actually possess a powerful "little universe."
Profutura babies shine their little universes
The judging panel included big names such as Aptamil brand ambassador Li Na, Bruno Chevot, General Manager of Danone Nutricia Early Life Nutrition Management (Shanghai) Co., Ltd., Chu Meng, the show’s chief director, and others, all of whom praised the children’s outstanding Profutura performances. Li Na said, "Every baby here is amazing today. They have their own understanding and expression of music and rhythm, showing creativity and strong physicality in their runway explorations, truly shining their 'little universes.'"
Parenting expert Qingtian Mama also mentioned that keeping babies physically strong is the foundation for their outstanding performance, which is why she chooses Aptamil as the nutritional backbone for her baby’s innate needs.
The Profutura Kindergarten grandly opens, and the Aptamil Express sets off on an exciting journey
The atmosphere of the event reached a climax with the dramatic descent of the Aptamil "Faraway Express" airplane. Celebrity principals Hou Peicen and Wang Yanlin, Aptamil brand ambassador Li Na, Danone Nutricia Early Life Nutrition Management (Shanghai) Co., Ltd. General Manager Bruno Chevot, Marketing Director Julie Zhu, Tencent Vice President Zheng Xianglin, Chief Director Chu Meng, and Executive Producer Fu Yuqing jointly launched a giant airplane model, which then flew into the screen, symbolizing the grand opening of the Aptamil Profutura Kindergarten and the official premiere of "Take Me Far Away."
Brand representatives from Aptamil, celebrities from "Take Me Far Away," producers, and Tencent Vice President jointly launched the Aptamil "Faraway Express," marking the grand opening of the Aptamil Profutura Kindergarten and the official premiere of "Take Me Far Away"
General Manager Bruno Chevot stated: "Aptamil has long been favored by new-generation moms for its scientific product research strength and innovative parenting philosophy. Through this collaboration with 'Take Me Far Away,' Aptamil hopes to share the parenting view of letting babies explore freely, shine their little universes, with more Chinese moms and babies."
Meanwhile, the Aptamil Profutura Kindergarten mini-program will release its first exploration mission on September 12. Go complete the same challenges as those in "Take Me Far Away" with your baby, follow Aptamil to help meet your baby’s innate nutritional needs, explore freely, and fearlessly face future challenges.