Tuniu Travel Network, endorsed by JJ Lin and Jay Chou, is China's largest online leisure travel company. It successfully went public on the NASDAQ in the United States in 2014. As China’s most scaled first-tier travel brand, it holds over 26.5% market share and consistently ranks first in domestic online vacation travel transaction volume. Over the years, Tuniu has been deeply rooted in the leisure vacation industry chain, possessing abundant travel resources and customer service experience, especially with strong advantages in outbound travel products and services.
Leveraging its leading position in leisure vacations, Tuniu made a full-scale entry into the online air ticketing and hotel markets in 2016. In the air ticketing business, it formed a differentiated competitive edge through airline partnerships, upgraded services, and "flight + X" bundled products, propelling performance forward at full speed. In 2016, Tuniu’s air ticket sales volume increased by 516% year-on-year, making it one of the top choices for online flight bookings among leisure travelers. The vacation-oriented nature of Tuniu Hotels also stems from Tuniu’s leading position in online leisure travel and the integrated approach of "hotel + X" bundled products. It has now launched leisure travel bundles such as "hotel + air ticket," "hotel + train ticket," and "hotel + destination products," thereby gaining a market advantage.
To facilitate traveler convenience, Tuniu Travel Network has now achieved comprehensive coverage in major transportation areas such as air tickets, train tickets, bus tickets, and car rentals. The expansion into new categories such as hotels, finance, film and television, and weddings also reflects absolute resource advantages. According to the strategic agreement between the two parties, Tuniu will continue to provide Global Black Card with exclusive travel benefit resources that are superior to those available across the entire web.
Global Black Card, an original brand rooted in the Chinese consumer market, was established in 2015. It is the pioneer of China’s privilege clubs, dedicated to integrating global resources to empower customers, turning credit into wealth, and helping those with dreams achieve greater excellence. Covering quality lifestyle scenarios such as privilege perks, travel management, and exclusive merchandise, after five years of refinement, massive investment, and launch during the optimal window of consumption upgrading, Global Black Card has accumulated 300,000 cardholders, making it the largest privilege service brand in the Chinese market.
Global Black Card has successively launched dozens of member privileges, such as:
Black Card Sign Bill with a maximum limit of 100,000 yuan (sign first, pay later)
Hotel Booking: Price Guarantee (compare prices across the web, book at the lowest price)
Flight Booking: Real-time price comparison / lowest price booking / dedicated assistance for changes and refunds
Exclusive discounts on train/high-speed rail tickets (nationwide 98% discount privilege, the only one of its kind)
Opportunities for members to meet with political and business leaders or attend banquets
Global Michelin restaurant jump-the-line reservations / discounts at high-end restaurants
Globally curated and luxury manufacturer-exclusive merchandise for members
High-quality information services such as “Internal Reference”
……
Endorsed by celebrities such as Guo Jingming and Zheng Kai, Global Black Card has established the highest market visibility through solid services and compelling member privileges. For example, in 2016, it arranged attendance at the British Prime Minister’s luncheon and the U.S. Presidential inauguration ceremony, and in 2017, it arranged attendance at Warren Buffett’s luncheon and roles in movie productions.
With the launch of this deep strategic partnership, Tuniu Travel Network will provide long-term global resource integration services in the travel field for Global Black Card, along with exclusive travel benefit resources that are superior to those available across the entire web. This will accelerate the refined and globalized layout of Global Black Card’s privilege services and travel management, promoting new upgrades in domestic consumption.
