With the Dragon Boat Festival approaching, the season's pleasant climate and ample sunlight make it an ideal time to take children out for trips. Reporters learned from travel agencies that many families opt for short-distance or one-day tours during the holiday. Mr. Liu, a local resident, said, "For families, spending quality time together during the festival to strengthen bonds is the main focus of travel. A Dragon Boat Festival getaway with loved ones allows us to better enjoy the festive atmosphere."
However, for families traveling with babies, providing proper nutrition can be a challenge. Maternal and child health experts note that unlike older children, toddlers aged 1–3 are often still breastfeeding and cannot consume regular food. If not properly prepared, feeding issues can become the biggest hassle during travel. It’s generally recommended to rely mainly on formula milk when on the go. Not only should enough formula be brought, but also the unique physical conditions of babies during travel should be fully considered. So what do parents have to say about bringing formula while traveling?
Ms. Huang, a mother, shared, "My husband and I have thought about our baby’s diet during trips because there are many variables that could affect his physical and mental well-being. We always prepare enough formula. For example, Meadodo A Choice formula is what my baby has been drinking—it’s easy to digest and absorb. We’ll be bringing it along for this Dragon Boat Festival trip too. Initially, we tried some of the top 10 imported infant formulas, but they caused some fussiness and constipation, which is why we switched to Meadodo. Their formula is better suited to my baby’s needs, and the product quality is solid, so we stick with it."
It turns out that Meadodo is a key strategic business unit under Ausnutria Dairy (01717.HK) for market expansion. Since its establishment, sales have consistently risen. Especially after becoming an independently operated subsidiary under Ausnutria Dairy Holdings in 2016, its performance has soared—2016 saw over 60% growth in receipts, inventory adjustments, and profits. In Q1 2017, cash-adjusted sales exceeded 100 million RMB, up 72.5% year-on-year, marking the first time quarterly sales hit 100 million RMB and setting a new record. The brand’s wide range of well-received formula products have achieved remarkable market success. Among them, Meadodo A Choice formula contains a unique Gut Active Element blend, specially designed for babies with sensitive stomachs. Rich in the active probiotic Bb-12, it helps regulate gut flora and improve digestion and absorption. The scientifically balanced FOS+GOS prebiotic combination helps improve lipid metabolism and prevents diarrhea during travel. Thanks to these outstanding features, Meadodo has become a highly sought-after infant formula brand in just a few years.
Today, Meadodo continues to strengthen its upstream supply chain. It’s reported that Meadodo’s new factory in New Zealand, Pure Nutrition, has been topped out and is expected to officially begin production this October. Once operational, Meadodo will leverage the abundant dairy resources and mature technical services of its partner—Westland Dairy (New Zealand’s second-largest dairy cooperative)—to provide Chinese consumers with more high-quality products from the golden milk source region, along with professional maternal and baby care services. The brand aims to become the “top brand” in third- and fourth-tier markets within three years.
It’s worth mentioning that from April 27 to June 30, Meadodo launched the “Revitalize & Renew” campaign to promote its upgraded product packaging. The first phase of the “Revitalize & Renew” campaign has now concluded. From May 8 to June 30, the “Triple Gift” promotion is underway: First gift—visitors can participate in a “Shake to Win” activity in-store to win mobile phone credit rewards; second gift—purchase incentives such as free gifts and discounts on formula at retail locations; third gift—buy any three cans of Meadodo formula to enter a lucky draw for premium toys like electric cars, bicycles, and backpacks. The more you buy, the more chances to win, with no upper limit. As of press time, many citizens have already won Meadodo prizes, creating a joyful atmosphere. Those interested can follow Meadodo’s official service account “Meadodo Puredo” (WeChat ID: MND4008407123) for more details on the event.
As public enthusiasm for Dragon Boat Festival travel grows, experts advise that strong ultraviolet rays may harm babies’ skin, so parents must bring sun protection products to prevent sunburn.