Starbucks Launches Star Fern Cake Summer Points Campaign with Free Frappuccinos for Dragon Boat Festival

By MOOK Scenic Spots Family / Compiled & Reported
 
The renowned coffee brand Starbucks introduces new products each season and festival. This year, in celebration of the Dragon Boat Festival, it has launched two summer-exclusive desserts — the “Star Fern Cake” and “Star Rice Dumpling.” Pre-orders were open from May 23 to June 10, 2018, allowing customers to enjoy the refreshing texture of these delightful treats and embrace the beauty of summer.

Fern cake is a traditional Japanese aristocratic dessert made from fern powder ground from fern roots, known for its delicate and chewy texture. After six months of development, Starbucks has launched two unique flavors: the “Soy Milk Custard,” featuring a rich and sweet custard filling made with roasted soybean powder and mellow soy milk, and the “Japanese-Style Matcha,” with a lush green tea-flavored matcha custard filling made from premium matcha powder.

Another highlight of Starbucks’ summer dessert lineup is the perennial Dragon Boat Festival favorite — the “Star Rice Dumpling.” Featuring two popular flavors: the “Black Tea Purple Sweet Potato Rice Dumpling” made with local Taiwanese ingredients, and the tangy “Honey Berry Rice Dumpling,” both bring a refreshing cool sensation in the hot summer.

In addition, to complement the summer-exclusive “Taiji No. 9 Peanut Grass Jelly Frappuccino” and “Summer Mango Frappuccino,” which are also selling well, Starbucks is launching the “Summer Fun – Your Summer Experience” campaign from now until June 10, 2018. During this period, customers who purchase a Grande-sized drink each week will earn one point. Collect three points per week to enter a lucky draw, with chances to win Frappuccino friend-share discounts and even redeem a free medium-sized Frappuccino.
 
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Dragon Boat Festival Campaign
1. Starbucks Rewards Campaign: From May 23 to May 29, 2018, Starbucks Rewards members who purchase the “Summer Urban Gift Box” will receive an extra 5 stars per box, and those who buy the “Summer Cool Gift Box” will get an extra 10 stars per box.
2. Starbucks Rewards Members Exclusive – Weekend Bonus Stars: From May 26 to May 27, 2018, Starbucks Rewards members who spend over NT$350 in a single transaction will receive an additional 8 stars.
3. Pre-order 10% Off Period: From May 23 to June 10, 2018, customers who purchase the “Summer Urban Gift Box,” “Summer Cool Gift Box,” “Selected Assorted Egg Roll Gift Box,” or “Starbucks Coffee Roll Pastry” will enjoy a 10% pre-order discount.
4. Share Coupon Giveaway Period: From May 23 to June 3, 2018, customers who purchase the “Summer Urban Gift Box” or “Summer Cool Gift Box” will receive one friend-share coupon immediately.
 
Summer Fun – Your Summer Experience Campaign
Campaign Period: From now until June 10, 2018; redemption available until June 12
Campaign Details:
During the campaign period, purchase a Grande-sized drink each week to earn one point. Collect three points per week to receive one lucky draw chance.