Not just transparent milk tea—non-alcoholic transparent beer is making waves again

By MOOK Scenic Spots / Reported by Chen Wenlin
 
Japan never ceases to amaze, constantly rolling out eye-catching products. Following the earlier launch of transparent milk tea, which sparked a "transparent" craze across the country and had many rushing to try samples, the latest innovation takes things up a notch, creating an astonishing "non-alcoholic transparent beer" that has already generated significant buzz online upon its release.

The renowned Japanese beverage brand Suntory has recently developed another eagerly anticipated product, building on its previous "transparent" technology to create a non-alcoholic transparent beer. By extracting the aroma of hops through advanced techniques, they've produced a transparent sparkling drink that tastes remarkably like beer. With zero alcohol content, it’s suitable for all occasions.

This zero-alcohol transparent beer hit the shelves on June 19, 2018, and its promotional video has already prompted countless netizens to express their desire to give it a try. Japan’s "transparent" trend shows no signs of slowing down—after the transparent milk tea created a stir nationwide, transparent black tea and transparent lattes were subsequently introduced. Now, the transparent beer is generating even more buzz. If you're traveling to Japan during the summer vacation, why not give it a taste?

Don’t drink and drive. No alcohol consumption under the age of 18.