Japanese McDonald's launches another cross-industry collaboration with Morinaga Milk Caramel Milkshake

Text by MOOK Travel Peichi, compiled and reported
 
Japanese McDonald's always creates a lot of talk whenever it releases a new collab item. Back in 2016, its first collaboration with the classic snack brand Morinaga Milk Caramels resulted in the “Caramel Milkshake By McSWEETS,” which became a huge trend in Japan and was even hailed as a “collaboration of the century,” receiving widespread praise. This year, the caramel milkshake is making a triumphant return and relaunching in Japan once again.

Established in 1899, Morinaga Milk Caramels have become a well-known everyday treat in Japan. This time, the legendary confectionery brand is collaborating with the fast-food leader McDonald’s for a limited-time release of the Caramel Milkshake from May 16, 2018. The slightly sweet foam melts delightfully on the tongue, paired with the universally loved Morinaga Milk Caramels—this novel flavor is irresistible even to locals.

The refreshing milkshake has long been a fan favorite at McDonald's, and the returning “Caramel Milkshake By McSWEETS” features clever packaging design inspired by the classic yellow wrapping of Morinaga Milk Caramels. Its eye-catching look, combined with its century-old yet innovative taste, makes it impossible not to want to try.
 
[Info]
Caramel Milkshake By McSWEETS
Release Date: May 16, 2018
Price: Small cup 120 yen | Medium cup 200 yen