Singapore’s Asian Fashion Season kicks off, with 4 major themed events igniting the trend power

Wondering about this spring and summer’s fashion trends? If you pride yourself on being at the forefront of style, don’t miss the two major fashion events — “Fashion Season @ Orchard” and “2010 Asia Fashion Exchange.” Enjoy world-renowned brands and exquisite craftsmanship all in one go, and feel the latest pulse of Asian fashion trends.

The six-week-long “Fashion Season @ Orchard” is infusing the shopping haven of Orchard Road with a fresh wave of fashion charm. Discover the latest spring and summer collections and accessories from 10 shopping malls and 120 retail stores, including a wide selection of shoes, bags, jewelry, cosmetics, perfumes, hair accessories, and more. The fashion buzz is sweeping through a brand-new Orchard Road. Renowned fashion photographer Zhang Jingna has also joined this trend extravaganza, hosting an unprecedented street photography art exhibition in Singapore. From now until May 9, visitors can admire 50 classic photographic artworks by Zhang Jingna right on the streets of Orchard Road.

Organized jointly by SPRING Singapore and IE Singapore, the “2010 Asia Fashion Exchange” will take place from April 28 to May 2. Aiming to enhance the competitiveness and visibility of Singapore’s luxury fashion industry in Asia, the event features the “Star Creation Fashion Design Competition,” gathering 12 top global designers on April 27 to inject more diverse and avant-garde fashion elements into Singapore. Additionally, the inaugural “Asia Fashion Summit,” hosted by the Singapore Textile and Fashion Federation, will be held from April 28 to 30. Expected to attract 200 fashion industry elites — including creative directors, lead fashion designers, brand managers, and numerous fashion buyers — it will be a premier event for the Asian fashion industry.

Another highlight of the exchange season is the “Blueprint Fashion Trade Show,” which brings together top designers from Singapore and across Asia. Taking place from April 29 to May 1 at the F1 Pit Building, the event gathers Asia’s finest designers and international buyers, showcasing top-tier fashion gowns, trendy apparel, ready-to-wear pieces, as well as mid-to-high-end jewelry and accessories featuring cutting-edge N-generation designs from Europe and Asia. Last year’s highly acclaimed “Audi Fashion Festival” will return this year to showcase the stylish allure of global luxury brands. Visitors can head to Ngee Ann City from April 28 to May 2 to see 12 international brands such as Swarovski, Tiffany & Co., Alldressedup, and Roberto Cavalli. During the Fashion Season, Mastercard has partnered with 10 major shopping malls — including 313@somerset, Forum The Shopping Mall, Mandarin Gallery, Orchard Central, and Plaza Singapura — to offer up to 120 shopping and dining promotions. These include a chance to win a premium Peugeot 308 sedan with every S$50 spent using your card.

Singapore Tourism Information: http://www.yoursingapore.com
Fashion Season @ Orchard: http://fsoorchard.com/
2010 Asia Fashion Exchange: http://www.asiafashionexchange.com.sg/

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Further reading: Experience Tokyo’s fashion trends (Provided by Tripass Attractions)