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Desserts that drive women crazy: France’s top-tier macarons

Published: 2026-09-25 👁 100 views

Last updated 2026-09-25 — By & Photo: Chi Binghui The top-tier dessert macaron (Macaron, also translated as Macaron Rouge), known as the “maiden’s breast” in France, is crispy on the outside and soft on the inside, small and delicate. Its colorful appearance is simply irresistible to women...

By & Photo: Chi Binghui

Known as the “maiden’s breast” in France, the top-tier dessert macaron (Macaron, also translated as Macaron Rouge) is crispy on the outside and soft on the inside, small and delicate. Its colorful appearance is simply irresistible to women, earning it the title of “sexy dessert” among the French. With its wide variety of flavors, it pairs perfectly with tea and has become a popular choice for gifts. Domestic bakeries launched the “2010 PAUL Macaron Rouge Festival” in December, introducing new flavors and limited-edition small packs, which are expected to create a buying frenzy.

The colorful macarons are loved by women.

With a history of several hundred years in Europe, macarons have recently gained popularity as a dessert trend in Asia. However, because macarons are quite fragile and can easily get damaged in appearance when brought back home, Taiwan has recently introduced the century-old French bakery chain brand “PAUL,” which delivers authentic French macarons directly to Taiwan, delivering their wonderful taste in full and allowing people to experience a full sense of happiness.

A box of 12 “PAUL” macarons costs approximately NT$650–700 (depending on flavor).

In addition to the original seven flavors, the Macaron Rouge Festival introduces ten new flavors including mango, lychee, banana, orange, fig, green lemon, bubblegum, raspberry, caramel toffee, and coconut. Alongside these, there is also a large macaron in the hazelnut almond flavor. Among them, the raspberry flavor even comes in a large macaron version, becoming the first fruit-flavored large macaron in 121 years of French history. During the event period, purchasing two boxes of selected macarons will get you one “Chantilly pouch,” with six designs to choose from.

Limited-edition macaron-shaped “Chantilly pouches” are available for the event.

The event is themed around Marie Antoinette, the French maiden queen, who was a pioneer in making macarons popular over a hundred years ago and also a representative of French fashion. From clothing and food to merchandise, Parisian society is still deeply influenced by her today. With a global total of 550 stores, “PAUL” in Taiwan is launching the “Marie Antoinette Afternoon Tea” promotion at its branches. For just $260, enjoy three mini macarons paired with Marie Antoinette tea. Furthermore, every Wednesday afternoon during the three-week event, classic 18th-century court dances will be performed, immersing all customers in the atmosphere of the French court while enjoying the charming macarons.