Starting January 21, Pizza Hut has also specially launched the “$968 Hot New Year Meal (original price $1,079),” hoping to let more people share in the delicious feast. (Image provided by Pizza Hut)
Market research shows that in 2010, 32% of the public prepared festive meals through takeout ordering, a 5% increase from 2009. Based on Taiwan’s current 7.8 million households, approximately 2.5 million families opt for takeout dining to celebrate reunions. Assuming an average cost of NT$3,000 per reunion meal, the takeout festive meal market is estimated to reach nearly NT$7.5 billion this year.
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