Elite Concept’s Boutique Bakery Breaks Into the Youth Market with elitedeli Opening at Leofoo Village
Last updated 2026-09-25 — Text & Photos by Chi Bing-Hui
Text & Photos by Chi Bing-Hui
Elite Concept, a high-end patisserie brand known for its “boutique bakery” concept, has grown rapidly over the past year. It has opened four outlets in the Grand Formosa Regent Hall, Bellavita, and at the 2F and 6F of Taipei 101...
The elitedeli storefront is quite adorable.
During its opening period, elitedeli held a charity sale event and invited the band Lollipop F to serve as its charity ambassadors.
The first outlet is located at Leofoo Village Theme Park, a flagship property of the Leofoo Group. This 35-ping boutique patisserie is situated next to the "Soaring Over California" roller coaster in the park’s Wild West section, breaking the stereotype that Taiwanese theme parks only offer fast food. Its pink exterior is especially appealing to young people. Individual items are priced between NT$35 and NT$150, allowing visitors to enjoy sweet treats for just a few coins. Leofoo Village also expects elitedeli to generate NT$20 million in revenue for the park.
Kansai Black Tea Almond Croissant – NT$38 each.
Orange Kumquat Cupcake – NT$48 each.
The head chef of elitedeli is the same gold-medal chef from Elite Concept, Chen Qinghai. However, the desserts at elitedeli are specially crafted by incorporating local ingredients to create unique original flavors — such as black tea, kumquats, dried persimmons, and grass jelly from the Kansai region where Leofoo Village is located. These are used to make a Kansai Black Tea Cheesecake Bread, Grass Jelly Milk Tea, and Morning Sun Orange Kumquat Cupcake. Future outlets will also integrate different local ingredients into various products. Until February 28, Shin Kong Bank cardholders can enjoy a “buy one get one free” deal on Leofoo Village tickets and a 50% discount when using their cards at elitedeli. Additionally, purchases over NT$300 qualify for a “buy one get one free” drink offer, and purchases over NT$500 allow participants to enter a lucky draw for grand prizes including Leofoo Village tickets, Kansai Leofoo Resort accommodation vouchers, and the Elite Concept Gold Cake.
elitedeli champions a brand spirit of youthfulness, vibrancy, and energy.
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