Hong Kong’s K11 Art Mall Transforms into a Parisian Fashion Hub
Last updated 2026-09-25 — The commercial streets of Hong Kong are about to take on the romantic charm of Paris. K11 MUSEA, located in Tsim Sha Tsui, Kowloon, will recreate the romantic ambiance of Paris’s Champs-Élysées from March 7 to April 10...
The commercial streets of Hong Kong are about to take on the romantic charm of Paris. K11 MUSEA, located in Tsim Sha Tsui, Kowloon, will recreate the romantic street scene and atmosphere of Paris’s Champs-Élysées from March 7 to April 10, showcasing the latest fashion art by Chinese designers Jin Guosui, Masha Ma, and Shi Jie from “Paris Fashion Week.” On March 16, these three masters will also make a personal appearance in Hong Kong to present award-winning runway shows, giving visitors the experience of being in the heart of Parisian fashion.
Exhibits inside K11 MUSEA are decorated to evoke the romance of the streets of Paris. (Photo provided by K11 MUSEA)
This year, the “China Contemporary Creativity Showroom” has been officially included in the official schedule of “Paris Fashion Week.” K11 and the French Federation of Haute Couture & Fashion jointly support three rising Chinese fashion designers—Jin Guosui, Masha Ma, and Shi Jie—to introduce the boundless potential of Chinese fashion designers to the global fashion industry at the China Contemporary Creativity Showroom during Paris Fashion Week. To allow everyone to participate in this fashion event, K11 will hold “K11 Paris Fashion Week” from March 7 to April 10, transforming into Paris’s Champs-Élysées and offering a relaxed setting where visitors can sit on elegant chairs, much like in a Parisian café, and appreciate the trio’s fashion masterpieces.
Designer Masha Ma is fitting a model. (Photo provided by K11 MUSEA)
On March 16, K11 will also build a romantic, French-style runway stage and host a fashion show. Models will be adorned with elegant jewelry from Chow Tai Fook, complementing the designers’ unique collections. During the event, Jin Guosui, Masha Ma, and Shi Jie will appear to discuss their creative journeys and share their stories with local fashion design students, showcasing the endless potential of Hong Kong’s fashion and trends.
K11 MUSEA: http://www.k11concepts.com
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