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CITIC Bank and Liu Fu launch co-branded card offering discounts on dining, entertainment, travel and stays

Published: 2026-09-25 👁 100 views

Last updated 2026-09-25 — Anticipating the tourism and travel boom driven by economic recovery, CITIC Bank and Liu Fu Travel have jointly launched the “Liu Fu Life Aesthetics Co-Branded Card” credit card, integrating discounts across dining, cinemas, hotels, theme parks, and bakeries...

Anticipating the tourism and travel boom driven by economic recovery, CITIC Bank and Liu Fu Travel have jointly launched the “Liu Fu Life Aesthetics Co-Branded Card” credit card, featuring a wide range of dining, cinema, hotel, theme park, and bakery discounts. These include up to 25% off at 25 restaurants under the Liu Fu Travel Group, tickets starting from NT$200 at Ambassador Theatre in Taipei’s Changchun Plaza, up to 25% off entry to Leofoo Village Theme Park in Hsinchu, and up to 50% off stays at The Westin Taipei (Taipei Liu Fu Palace), among other great deals. Additionally, new “Liu Fu Life Aesthetics Co-Branded Card” holders will receive a NT$5,500 “Liu Fu Voucher” as a first-purchase gift.

CITIC Bank and Liu Fu Travel have jointly launched a co-branded card that covers all aspects of dining, entertainment, and travel.

Most existing co-branded cards issued by domestic banks only partner with a single business or industry, limiting discounts to one category such as food, clothing, accommodation, transport, education, or leisure, and failing to meet cardholders’ diverse lifestyle needs. This collaboration with the Liu Fu Travel Group to issue the “Liu Fu Life Aesthetics Co-Branded Card” breaks the traditional service model by integrating brands under the Liu Fu Travel Group, including international hotel chains, dining, cinemas, theme parks, and bakeries, to offer comprehensive cardholder benefits. Especially for dining, cardholders can enjoy up to 25% off at restaurants under the Liu Fu Travel Group, applicable on both weekdays and weekends, as well as tickets starting from NT$200 at Ambassador Theatre in Taipei’s Changchun Plaza, up to 25% off entry to Leofoo Village, up to 50% off stays at The Westin Taipei (Taipei Liu Fu Palace), NT$200 off stays at Taipei Liu Fu Inn, and up to 15% off at Elite Concept One Gift Manor for bread, gift boxes, and dining, among various other attractive offers.

Cardholders can enjoy exclusive member discounts when dining or shopping at The Westin Taipei.

It is worth mentioning that the “Liu Fu Life Aesthetics Co-Branded Card” aims to issue 100,000 cards in its first year and is also the first tourism co-branded card in Taiwan to issue both the Supreme Infinite Card and Imperial Card tiers. It is specially designed for top-tier customers with strong spending power, such as those from CTBC and the Liu Fu Group, offering premium benefits like 12 free gym visits per year at The Westin Taipei (Taipei Liu Fu Palace), and buy-one-night-get-one-night-free deals on suites at Kansai Liu Fu Manor and Kenting Liu Fu Manor. The goal is to inject more energy and aesthetic value into the leisure lives of Taiwanese people, meeting the needs of cardholders who value quality of life.