Taiwan Promotes Tourism with San Francisco Sourdough as Spokesbread
Last updated 2026-09-24 — Starting today, world-famous San Francisco Boudin sourdough bakery locations will display Taiwan tourism signage and travel information. Beyond being a local specialty, the city’s Boudin outlets are also popular tourist...
From now on, renowned San Francisco Boudin sourdough bakeries will feature Taiwan tourism signage and travel messages. Sourdough is not only a local culinary icon but also a hotspot where visitors frequently gather. To boost tourism, the Taiwan Tourism Bureau has invited Boudin to serve as an ambassador for Taiwan, allowing locals to enjoy the century-old sourdough while also exploring Taiwan’s timeless beauty.
San Francisco Boudin sourdough shops will now help market Taiwan. (Photo provided by the Tourism Bureau, Ministry of Transportation and Communications)
The Tourism Bureau has partnered with San Francisco’s Boudin Sourdough Bakery to promote Taiwan’s new tourism brand image and showcase travel opportunities across 13 Bay Area locations. Until the end of March, San Francisco residents can find Taiwan tourism campaign codes at Boudin stores. By texting “TAIWAN” via mobile or visiting www.heartofasiatrip.com to leave their details, they can enter to win round-trip flights between San Francisco and Taiwan from China Airlines, plus a grand prize Ritz Tours double occupancy tour of Taiwan.
Taiwan tourism promotional banners displayed at 13 Bay Area Boudin locations. (Photo provided by the Tourism Bureau, Ministry of Transportation and Communications)
According to Tourism Bureau statistics, 395,729 American tourists visited Taiwan in 2010, a 7.17% increase from 2009. Under its new brand identity, Taiwan aims to expand its presence in the North American market, usher in a new era for Taiwanese tourism, and advance toward becoming a top global travel destination.
Boudin Bakery Official Website: http://www.boudinbakery.com
Time for Taiwan Campaign Site: http://www.heartofasiatrip.com
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