Watsons and 7-ELEVEN have launched a synchronized “Rilakkuma” point collection campaign.

By Chi Binghui, compiled and reported

Another wave of convenience store point campaigns is here！ Following the summer collecting craze sparked by the “Doraemon Revolving Fan,” 7-ELEVEN and Watsons have once again joined forces to launch the “Rilakkuma Leisure Life Series,” featuring the “Romantic France Edition” and “Sweet Goodnight Edition.” The event kicks off on August 3 and is sure to win over both kids and adults alike！

Watsons noted that previous synchronized full-store point collection campaigns with 7-ELEVEN have achieved strong redemption results. This year, they are once again teaming up with 7-ELEVEN. Unlike past character figurines, this time they are introducing a cute plush toy — the “Rilakkuma - Sweet Goodnight Edition” redemption campaign — which is expected to draw another wave of redemption traffic to Watsons.

The name Rilakkuma comes from the Japanese words “relax” and “kuma” (meaning bear), embodying Rilakkuma’s love for a leisurely lifestyle. Watsons’ “Sweet Goodnight Edition” features seven Rilakkuma plush toys: Sleeping Rilakkuma, Milk-Drinking Rilakkuma, Star-Counting Rilakkuma, Milk-Drinking Little White Bear, Star-Counting Little White Bear, Milk-Drinking Chick, and Star-Counting Chick. These are designed to help Rilakkuma fans enjoy a good night’s sleep and sweet dreams. Spend NT$220 to earn 1 point； collect 3 points and pay an additional NT$50, or collect 9 points to redeem a Rilakkuma plush toy for free. Aside from the plush toys, Watsons’ full-store point campaign allows customers to redeem one of 24 food, beverage, and entertainment offers from eight different partners — including a buy-one-get-one-free classic ice cream at COLD STONE, Afternoon Tea, Mister Donut donuts, 21 Flavor House herb-roasted chicken, BEING Spa, Pet Plus, Saint Nato Bakery, and Pizza Hut — once they accumulate 3 points.