The 2nd Business District Awards: Taichung’s Xinshe and Tianjin Districts Win Gold, Fine Arts Promenade Shopping Street Takes Silver

By Chi Binghui, compiled and reported

Taichung boasts a diverse range of business districts, including those focused on nature, culture, and shopping, offering visitors a variety of travel options. The results of the 2nd Business District Awards, organized by the Economic Development Bureau of Taichung City Government, have recently been announced. Among them, the Xinshe Business District and Tianjin Business District have been honored with the Gold Award, while the Fine Arts Promenade Shopping Street has received the Silver Award.

The European-style castle of Xinshe Manor. (Photo provided by Magnum Editing Room)

The Economic Development Bureau of Taichung City Government stated that the 2nd Business District Awards were divided into categories such as Business District Organization Management Award, Business District Marketing Award, and Business District Environment Award, aiming to honor regional business districts with outstanding performance in organization, marketing, and environment. A total of 29 business districts nationwide participated in the selection this year, with 16 ultimately winning awards. The awards for Taichung are as follows: Business District Marketing Gold Award – Management Committee of Tianjin Road Apparel Business District in Taichung City; Business District Environment Gold Award – Taichung City Xinshe District Leisure Agriculture Guiding and Development Association; Silver Award – Management Committee of Fine Arts Promenade Shopping Street in Taichung City; Merit Awards – Management Committee of Zhongzheng District Free Road Business District in Taichung City and Dongshi District Image Business District Development Association in Taichung City.

The lush greenery of Fine Arts Promenade. (Photo provided by Magnum Editing Room)

The “Tianjin Business District” is the largest apparel wholesale center in Taichung City, home to over 300 wholesalers. Events such as the Summer Clothes Drying Festival and the New Year Goods Street are annual sales highlights that attract crowds of shoppers looking for bargains. Meanwhile, the “Xinshe Business District,” which won both the Business District Organization Award and the Business District Marketing Award last year, was once again selected this year for the Business District Environment Award. With its unique natural resources, local specialties, cuisine, flowers, scenic spots, and homestays, it has become a well-known tourist destination. Finally, the “Fine Arts Promenade Business District” combines the green promenade extending from the National Taiwan Museum of Fine Arts. In addition to enjoying delicious food that tantalizes the taste buds, it also includes clothing, luxury goods, art galleries, and home décor, forming a business district rich in culture and art that attracts visitors from all over.