By Li Xinyi | Compiled & Reported | Source: MOOK Editorial Department

The districts of Seoul are conveniently connected by subway. For shopping enthusiasts, Myeongdong Shopping District is a must-visit — you can find just about anything you want to eat or do here. To experience traditional Korean culture, head to the Jongno and Insadong areas where aristocrats once gathered, or explore the Bukchon Hanok Village area north of them, still home to many traditional Korean houses perfect for a leisurely stroll. Don’t miss Dongdaemun, Seoul’s busiest district, where massive malls stay open almost 24 hours, allowing visitors to shop till dawn. Lastly, consider spending a day south of the Han River in this newly developed area, which exudes a refined, stylish urban vibe, and don’t forget to try the delicious grilled meat on offer.

Recommended must-visit attraction: Myeongdong 

To catch the pulse of Seoul fashion, Myeongdong is the place to go. Whether you stroll up or down the streets, you’ll find seasonal clothing, well-known domestic and international fashion brands, sportswear, accessories, and more — so much that you could spend half a day exploring and still not see it all. Across from Namdaemun Street, high-rise department stores stand in a row, with luxury brand stores beckoning visitors with their glamorous facades. For something different, check out the B-boy theater or Myeongdong Cathedral. All major cosmetic chains have branches here, offering great value, quality products, and free samples. In Myeongdong, most shops provide product information in Chinese, English, and Japanese, and giveaways are more generous than in other districts. After visiting the many shops in Myeongdong, be sure to try some delicious Korean cuisine. Both long-standing old shops and popular new chains have set up shop here, and the mouthwatering aromas are sure to tempt passersby in for a feast.

Recommended must-visit attraction: Changdeokgung Palace

Built in 1405 during the reign of King Taejong, the third king of the Joseon Dynasty, Changdeokgung served as a secondary palace to Gyeongbokgung. Although most of the palace buildings were destroyed during the Japanese invasions of Korea (Imjin War) in 1592, the palace was later reconstructed and restored to its former glory. By the 19th century, it had even taken over the role of the main palace while Gyeongbokgung was being rebuilt. Built in harmony with the natural landscape, Changdeokgung spans over 130,000 pyeong (approximately 430,000 square meters). The classic beauty of its ancient palatial structures and the traditional royal garden — known as Huwon (Secret Garden) — possess an inimitable charm, making it the best-preserved palace from the Joseon Dynasty. It was inscribed as a UNESCO World Heritage Site in 1997.

Recommended must-visit attraction: Cheonggyecheon Stream

Located in the heart of Seoul’s northern area, Cheonggyecheon is an artificial stream that runs from the Gwanghwamun area near Seoul City Hall eastward to the Sangwangsimni area. With a history of over 500 years, the stream was originally a natural waterway shaped by the terrain before being developed into its current form. In recent years, the Korean government undertook an extensive restoration project of Cheonggyecheon. Along its relatively narrow waterway, various trees line the banks, and thoughtful features have been added throughout the stream, including murals inspired by traditional Korean paintings, recreated old-fashioned laundry stones, and various stone bridges. At night, the stream is illuminated by colorful lighting, adding a romantic ambiance and creating a relaxing public space in the long-developed northern part of the city. The best spot to view Cheonggyecheon is near Gwanghwamun at the starting point of the stream, where the Cheonggye Plaza fountain sits to the right of the subway exit. This area often hosts various civic events on weekends. Another great viewing location is near Dongdaemun Stadium — just a ten-minute walk from Exit 1 through the shopping crowds brings you to the stream. If time allows, taking a stroll along the streambanks offers a wonderful way to enjoy the sights of Seoul.

Recommended must-visit attraction: Apgujeong

Centered around Island Park, the Apgujeong district is surrounded by upscale residential neighborhoods and designers’ personal studios. Walking through Apgujeong, everything — from the architecture, window displays, merchandise, to the attire of pedestrians — exudes elegance, trendiness, and style. The area sees fewer crowds than other shopping districts, offering a more tranquil and refined atmosphere, making it a visual luxury experience in itself. Start your exploration at the Rodeo Fashion Street. Aside from shopping, Apgujeong also boasts many charming, hidden alleys featuring stylish cafes and restaurants. At night, the area near Coffee Smith becomes a hub for high-end dining, showcasing a nightlife scene distinct from that of the northern part of the Han River.