A favorite among celebrity foodies: Ma Shen Hostel unveils its first beef noodle dish

▲ Fortune-Bringing Ma Shen Beef Noodles. (Photo / Provided by Ma Shen Hostel)

Travel Center / Comprehensive Report

With the holidays approaching, Ma Shen has partnered with Fresh+ Cloud Fridge to launch its Fortune-Bringing Ma Shen Beef Noodles. The dish uses premium cuts that yield only five servings per cow, and is simmered in a secret marinade and spicy broth, paired with ultra-chewy noodles made using the latest explosion technology. Priced at 500 TWD per set (2 servings), only 588 sets are available. They will go on sale online via Fresh+ on January 13, giving more people the chance to enjoy Ma Shen’s signature spicy broth.

Known for its premium service and distinctive spicy vegetable broth, “Ma Shen Hostel” has long been a favorite among celebrity foodies. This year, after moving its private hostel to a historic house in Miyamaecho designated as a cultural heritage site by the local government, reservations have become even harder to come by. This time, the hostel is offering frozen, deliverable Ma Shen Beef Noodles that go through five elaborate processes: frying, boiling, stir-frying, deep-frying, and simmering. The broth is a secret vegetable-spiced base that is low in purines and promises to “numb your mouth without burning your throat.” The beef comes from a rare cut weighing less than two kilograms per cow, known for its tender yet springy texture with layers of flavor. The meat is first sealed and shaped via marination to lock in juices and preserve its natural sweetness. It is then sliced and stewed in Ma Shen’s signature spicy broth until fully infused, releasing rich layers of numbing spice aroma.