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The Mountain Wild Music & Fireworks Festival: Embrace the Outdoors with The North Face

Published: 2026-09-26 👁 100 views
Last updated 2026-09-26 — Chen Yanbo, the Dream Warrior and 2012 brand ambassador of renowned American outdoor brand The North Face, completed two major competitions in South America and Europe this year. In July, he successfully tackled a 230-kilometer expedition in Spain...


Chen Yanbo, the Dream Warrior and 2012 brand ambassador of the well-known American outdoor brand The North Face, completed two major competitions in South America and Europe this year. In July, he successfully completed a 230-kilometer trek in Spain, once again putting Taiwan on the international stage with his outstanding performance. He fully embodies the spirit of never-ending exploration, battling the scorching sun to chase youthful dreams. On October 10th, Chen Yanbo will take part in the The North Face Sun Moon Lake Sacred Mountain Challenge & Mountain Wild Music & Fireworks Festival, enjoying the mountains and forests and embracing the outdoors together with fellow outdoor enthusiasts!

This trio of outdoor activities combines a sacred mountain summit challenge, a mountain loop hike, and a mountain wild music & fireworks festival, presenting a unique double-tenth celebration. (Image provided by Muse Editorial Department)

This year, The North Face launches the Sun Moon Lake Sacred Mountain Challenge — Mountain Wild Music & Fireworks Festival event during the Double Ten National Day holiday, combining cross-country running, mountain loop walks, and a fireworks music concert. A full day of outdoor activities from morning to night keeps the excitement going non-stop. Celebrate National Day with The North Face’s new colorful backpack collection to create the coolest summer look. Featuring its unique patented Backsaver angled load-reducing technology, large-capacity storage space, and multifunctional compartment design, The North Face’s “Summer Super Strategy” SUMMER Go Out encourages you to step out with your summer dreams and passionately enjoy outdoor life!

The North Face’s new backpack collection, equipped with patented Backsaver angled load-reducing technology, significantly reduces back pressure for a more comfortable carrying experience. (Image provided by The North Face)

Registration opens on Friday, August 10th. Registrants will also receive a variety of event gifts, including The North Face premium sweatshirts, The North Face backpacks, and The North Face sports towels. All registrations are done online.

Brand ambassador Chen Yanbo showcases the unending spirit of exploration, encouraging everyone to embrace the outdoors and pursue their dreams. Join the Sun Moon Lake Mountain Wild Fireworks Concert and enjoy a wonderful holiday in nature. (Image provided by The North Face)

The North Face event official website:
http://www.thenorthface-outdoorfestival.com.tw

 

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