Wangpin’s new brand Cook Beef will open on February 5, featuring steak rice as its signature dish
Last updated 2026-09-25 — Wangpin Group previously announced plans to launch three new brands in 2017, and the first one is set to open on February 5. The new brand is a steak rice concept called “Cook Beef,” located right across from Uni-President Department Store. From its logo, storefront, and interior design, it’s clear that Cook Beef adopts an American street graffiti style, targeting a younger demographic with an average per-customer spend of around 300 yuan.
▲ Wangpin’s new steak rice brand “Cook Beef.” (Photo / Provided by Wangpin)
Reported by Huang Shiyuan / Taipei
Wangpin Group previously announced plans to launch three new brands in 2017, and the first one is set to open on February 5. The new brand is a steak rice concept called “Cook Beef,” located right across from Uni-President Department Store. From its logo, storefront, and interior design, it’s clear that Cook Beef adopts an American street graffiti style, targeting a younger demographic with an average per-customer spend of around 300 yuan
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