Hokkaido Specialty Fair: A Grand Collection of Popular Japanese Foods

Text by MOOK Scenic Spots Family Travel Life Network, reported by Zhang Yingying

 

Every spring and summer, the Zhongxiao Branch of SOGO Department Store in Taipei’s East District holds a Japanese Festival. This year, the focus is on Hokkaido specialties. In addition to delicacies from the northern region, popular Japanese snacks, teas, ramen, and other much-loved foods are all on display, allowing consumers who love Japanese flavors to stock up on authentic Japanese products all in one go.

 

The newly introduced treats are sure to refresh your palate. GARAKU (雅乐), a popular Japanese queue-worthy eatery, is making its debut this year. Japanese chefs are specially flown in to demonstrate their skills on-site, with daily limited quantities available. For desserts, AILE DORE has been specially invited this year to offer dreamy delights such as crêpes and “Reverie de Camembert,” with irresistible buttery aromas that transport you straight to Hokkaido.

 

The well-known Flower uQ Ranch is also bringing new flavors this time, such as caramel cheese cake and caramel pudding cake rolls—must-tries for dessert lovers. Even more special are the products offered as part of a special thank-you promotion due to the weakened yen, showing consideration for customers looking to save money while still enjoying delicious treats.

In recent years, the “Shake Brothers” series has become a trend in Taiwan. For this exhibition, they are offering an early discount, going on sale starting March 22 (Friday) with a limited quantity of 6,000 boxes—each person can buy up to 5. The Japanese Festival exclusive price is 400 NTD, challenging the lowest price across all department stores in Taiwan. Beloved Hokkaido souvenir “Shiroi Koibito” from Shiroi Seika is also discounted by 6% compared to last year—fans shouldn’t miss this chance to purchase. Other types of sweets have increased to 150 varieties, continuing the high praise from the past and aiming to delight consumers’ taste buds. The event also features a dedicated mink oil product zone; Japanese crafts, Hokkaido wood carvings, and ceramic tableware are also items that draw high interest and many inquiries during each exhibition.

In addition to the specialty fair, the Hokkaido HOKKAIDO SKY SHOP (Chitose Airport Souvenir Zone) has also set up a dedicated area in Taiwan during the exhibition period, selling popular airport souvenirs, merchandise, and a variety of products including the “Hatsune Miku” figure. You can now purchase the most authentic popular Hokkaido goods right here in Taiwan.

 

The exhibition runs from March 19 to 31. In addition to daily limited-quantity special deals, there are also cardholder perks, and gifts for reaching spending thresholds. Consumers who love Hokkaido and Japanese specialties can visit to sample, try, and shop.

 

● Read more: SOGO Zhongxiao Branch http://goo.gl/U4nKf