One of the "world's four major snow festivals," the Sapporo Snow Festival in Hokkaido, Japan, is about to kick off, and Hokkaido’s largest outlet, "MITSUI OUTLET PARK Sapporo Kitahiroshima," is also holding its first-ever snow festival special exhibition, "SNOW FANTASIA!"
Japan's Mitsui Outlet Park Sapporo Kitahiroshima hosts SNOW FANTASIA!, a snow festival attraction that draws visitors to a shopping paradise in a winter wonderland — perfect for photos, fun, and shopping. (Photo / Mitsui Outlet Park, same below)
The snow festival features giant snow slides, KAMAKURA snow huts, snowball throwing, and a variety of special events showcasing local Hokkaido cuisine, offering visitors rich snowy fun, delicious food experiences, and great shopping all within the mall. Come to Hokkaido this winter to enjoy the snow festival, savor gourmet treats, grab lucky bags, win cash gifts, and shop for great deals. The event runs until February 28th — don’t miss out!
The snow festival special exhibition "SNOW FANTASIA!" includes KAMAKURA snow huts, which are quintessentially Hokkaido winter and super cute for photos. You can even step inside them for memorable pictures. In the evening, they are beautifully illuminated, creating a romantic atmosphere.
Located in the suburbs of Sapporo, MITSUI OUTLET PARK Sapporo Kitahiroshima is Hokkaido’s largest outlet shopping center. It’s just a 30-minute direct ride from New Chitose Airport and only 50 minutes from Sapporo Station. The entire mall is indoors, ensuring a comfortable shopping experience even in snowy weather. Highly recommended by both Japanese residents and online travelers, MOP Sapporo Kitahiroshima has around 180 stores, including 137 duty-free shops. World-renowned brands, drugstores, high-end kitchenware, and even Hokkaido specialties are all available here at outlet discount prices.
There’s also a giant snow slide and play area on-site, promising fun for both kids and adults alike.
Don’t forget to take photos for memories while you’re out — you can even enter raffles and get discount vouchers, making it a very appealing activity. While visiting MOP Sapporo Kitahiroshima and joining the "SNOW FANTASIA!" snow festival,upload your experience photos to the event webpage to join the "Grand Prize Raffle" hosted by the Taiwan-Japan Mitsui Shopping Information Network fan page. Prizes include a Dyson hair dryer, Panasonic nanoe beauty device, or Fujifilm photo printer.And you can "reuse" your photo across platforms — upload the same image to Facebook or Instagram and show the post to receive a 500-yen shopping voucher (valid for single purchases of 5,000 yen or more including tax).
The snow festival special exhibition "SNOW FANTASIA!" offers plenty of interactive outdoor experiences — perfect for photos that are sure to attract attention when shared online.
This "SNOW FANTASIA!" snow festival coincides with the Lunar New Year period, featuring an explosion of special promotions. To let overseas visitors experience Japan’s much-anticipated New Year lucky bag culture, various shops are launching amazing value lucky bags during the festival. These highly rated Japanese lucky bags are definitely a must-buy item.
At Mitsui Outlet Park Sapporo Kitahiroshima, you can also enjoy local Hokkaido cuisine. Pictured here is a specialty dish from the snow festival venue — Hokkaido’s famous Tokachi beef steak.
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