【Wednesday Shopping Picks】MUJI’s “Warm Living” Four Proposals to Cozy Up for Winter
Last updated 2026-09-24 — As the weather turns cooler, many have started wearing long sleeves and thick coats in preparation for winter. MUJI has launched a “Warm Living” campaign, offering insulation solutions for both indoors and outdoors. The brand presents four lifestyle proposals: “warm clothing,” “home decor,” “hearty cooking,” and “winter bathing,” featuring over a hundred products including organic cotton-blend temperature-regulating underwear, cotton-wool blend thermal innerwear, washed cotton flannel bedding, Iga-yaki clay pot series, world curry blends, bath additives, and bath tablets. Prices range from 20 TWD to 2,240 TWD. The bathing line not only introduces new scents such as hinoki, raspberry, and various blended fragrances, but also debuts the “herbal essence bath sachet series” for the first time. These sachets wrap herbal ingredients like yuzu, hinoki, and ginger like tea bags, allowing you to simply drop them into your bath for a natural way to nourish your skin during winter.
Written/Compiled & Reported by Chen Guanxin, MOOK Scenic Spots Family Travel Life Network
As the weather turns cooler, many have started wearing long sleeves and thick coats in preparation for winter. MUJI has launched a “Warm Living” campaign, offering insulation solutions for both indoors and outdoors. The brand presents four lifestyle proposals: “warm clothing,” “home decor,” “hearty cooking,” and “winter bathing,” featuring over a hundred products including organic cotton-blend temperature-regulating underwear, cotton-wool blend thermal innerwear, washed cotton flannel bedding, Iga-yaki clay pot series, world curry blends, bath additives, and bath tablets. Prices range from 20 TWD to 2,240 TWD. The bathing line not only introduces new scents such as hinoki, raspberry, and various blended fragrances, but also debuts the “herbal essence bath sachet series” for the first time. These sachets wrap herbal ingredients like yuzu, hinoki, and ginger like tea bags, allowing you to simply drop them into your bath for a natural way to nourish your skin during winter.
Within MUJI’s warm living concept, hearty winter foods are recommended, including the World Curry series. (Image provided by MUJI Taiwan)
Additionally, to make home life even cozier in winter, MUJI has enhanced its concept of winter hot pot meals, offering combo discounts on cookbooks and clay pot sets. Customers who purchase a clay pot set can get the cookbook “Clay Pots: Tools for Delicious Cooking” (original price 280 TWD) at a 40% discount, bringing home both cookware and recipes to easily create a warm winter food experience.
MUJI’s winter bathing theme under its “Warm Living” campaign recommends a range of bath additives and bath tablets. (Image provided by MUJI Taiwan)
MUJI stated that as winter arrives and the climate shifts noticeably, people first consider warmth in their daily wear and sleep. For instance, the “organic cotton-blend temperature-regulating series” innerwear has been a hot seller every year starting in October and November, while Xinjiang cotton terry and washed cotton flannel bedding series are also bestsellers. MUJI further noted that as temperatures continue to drop, the popular Iga-yaki lightweight clay pot series, which was in short supply last year, has increased its production volume by 20–30% this year to meet demand for winter cooking. The bathing line has also introduced bath additives, bath tablets, and the herbal essence bath sachet series. Even the bath additive bottles have been redesigned to resemble book shapes, allowing customers to choose scents like picking out books—making winter living more enjoyable.
MUJI’s “Warm Living” line recommends lightweight down blankets and portable lap blankets, suitable for both on-the-go and home use, and easy to store. (Image provided by MUJI Taiwan)
MUJI’s “Warm Living” campaign offers four key proposals: “warm clothing,” “home decor,” “hearty cooking,” and “winter bathing.” For warm clothing, given the changeable weather, MUJI suggests choosing temperature-regulating innerwear. When faced with sudden cold snaps, cotton-wool blend thermal innerwear or wool turtlenecks can be selected, paired with cashmere wraps for full coverage. For home decor, MUJI recommends focusing on the living room and bedroom, offering lap blankets, washed cotton flannel bedding, and stress-relief slippers to enhance comfort during winter.
MUJI’s “Warm Living” campaign promotes warm clothing, recommending wool thermal innerwear and temperature-regulating underwear series. (Image provided by MUJI Taiwan)
As the weather gets colder, MUJI further recommends hearty cooking and winter bathing to bring warmth from the inside out. For hearty meals, you can use clay pots or steam plates to prepare a variety of warm dishes, or utilize MUJI’s World Curry series to create rich Thai or Indian-style curries. In the bathing category, MUJI offers over 10 different scents such as milk, hinoki, rose, yuzu, apple, and raspberry. Customers can also choose between bath additives, bath tablets, or bath sachets based on their bathing environment, making winter living both warm and comforting.
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