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"Pelé" livery aircraft by Emirates joins the World Cup frenzy

Published: 2026-09-25 👁 101 views
Last updated 2026-09-25 — The hottest event of 2014, the FIFA World Cup, was held in Brazil with great fanfare. Football fans around the world focused on the spectacular performances of their favorite players. Emirates, one of the main sponsors of this year's World Cup, recently unveiled its first Boeing 777-300ER "Pelé" livery aircraft. Pelé, the legendary footballer, is Emirates' global brand ambassador and a three-time World Cup winner. Before the livery aircraft took flight, Pelé personally signed its fuselage. This "Pelé" livery aircraft features a design specially created by Emirates for the FIFA World Cup, along with the signature of the football legend.

Text / Edited and reported by the MOOK Scenic Spots Travel Life Network editorial team

The most talked-about event of 2014, the FIFA World Cup, was grandly held in Brazil. Football fans worldwide were captivated by the outstanding performances of football stars from various countries. Emirates, one of the major sponsors of this year’s World Cup, recently revealed its first Boeing 777-300ER “Pelé” livery aircraft. Pelé, the football legend, serves as Emirates’ global brand ambassador and is a player who has won the FIFA World Cup three times. Before the livery aircraft took off, Pelé personally signed its fuselage. This “Pelé” livery aircraft features a fuselage adorned with a specially designed FIFA World Cup image by Emirates, along with the signature of the legendary football icon.

Emirates’ global ambassador Pelé signed the aircraft before its departure, which will fly to São Paulo. (Image provided by Emirates)


The "Pelé" livery aircraft will operate on the Dubai–São Paulo route, with two additional Boeing 777s and Airbus A380s to be painted in the same livery and join the fleet. During the 2014 World Cup, the "Pelé" livery aircraft is expected to carry over 18,000 passengers from around the world via Dubai to Rio de Janeiro and São Paulo to witness the thrilling matches.

The Boeing 777-300ER “Pelé” livery aircraft transported football fans from around the world to São Paulo during the 2014 World Cup. Two more Boeing 777s and an Airbus A380 will later feature the same special livery. (Image provided by Emirates)


To ensure no football fan misses out on any World Cup updates, Emirates will live-stream the matches on selected flights through its ice inflight entertainment system. Passengers on other flights can also stay up to date with the latest match information via the ice system.
 

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