Written and reported by the editorial team of MOOK Travel Life Net

In recent years, Taiwanese friends have gained more understanding of and affection for Korea. In addition to the most popular Korean dramas, K-pop stars, and super trendy Korean travel destinations, more and more people are also choosing to study, get married, or experience Korean beauty treatments in Korea. To promote more diverse information about Korea to the Taiwanese public and foster cultural and tourism exchanges between Korea and Taiwan, the Korea Tourism Organization is hosting the “Annie’s KOREA！ Korea Culture & Tourism Comprehensive Exhibition” for the first time this year on July 5–6 from 10:00 to 18:00 at Taipei World Trade Center Hall 3. A total of 85 organizations and 124 booths are participating in this event, allowing all fans of Korean culture to enjoy a one-stop experience of Korea’s diverse charm and latest trends.

The Korea Culture & Tourism Comprehensive Exhibition is not only free to enter, but also offers a wealth of exciting benefits in various zones. The travel zone invites multiple travel agencies and airlines, so whether you're joining a tour group or traveling independently, you can find great value travel packages here. Purchasing travel products also comes with a free mini handheld fan, limited to 2,000 units while stocks last. The education zone features 15 renowned Korean universities and schools setting up booths, where students planning to study in Korea – either short-term or long-term – can gather the most complete first-hand information. The theme zone especially recommends the cultural experience of traditional Korean houses, featuring fun interactive games like traditional Korean seesaws and RUNNING MAN, as well as a chance to learn about different types of accommodation options when traveling in Korea.

On the other side of the theme zone, there's a showcase combining Korea’s IT innovations by Samsung Electronics with the latest in bridal and makeup themes, while the medical beauty zone offers consultations on Korean medicine, health, beauty care, and exclusive skincare experiences. The stage zone, which everyone is most looking forward to, features an incredible lineup with NON-STOP performances over the two days. Alongside top global Korean performance groups such as Fantastic’s percussion orchestra show, the Flower Boys K-POP musical, and Typhoon which combines martial arts with dance, beloved Korean idols will also be making close-up appearances. These include SHIN HYE SUNG, the main vocalist of the iconic Korean group ‘Shinhwa,’ who has a huge fan base in Taiwan, the sweet-voiced girl group Dal Shabet, and ULALA SESSION, winners of a Korean talent show.

Other stage activities such as travel expert sharing sessions, Korean fashion wedding shows, and the KOREA K-POP Dance Competition are sure to be a blast. Even better, the exhibition area is not only visually appealing and fun, but also offers delicious Korean specialty foods. The food zone provides tastings of traditional Korean snacks like Korean pancakes, chicken nuggets, tteokbokki, and grilled squid, and you can also purchase authentic Korean treats such as seaweed, samgyetang (chicken ginseng soup), banana milk, and yuzu tea.

The Korea Culture & Tourism Comprehensive Exhibition also features daily lucky draws with prizes including airline tickets, Korean accommodations, and various practical giveaways. The first 200 visitors each day will also receive beautifully crafted traditional Korean fans. This weekend, bring your family and friends along to the Korea Culture & Tourism Comprehensive Exhibition for the hottest K-wave holiday ever.

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