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SUKIYA, the Japanese beef bowl chain, officially launches in Taiwan!

Published: 2026-11-09 👁 101 views
Last updated 2026-11-09 — Beef bowl lovers, rejoice—after Yoshinoya, another iconic Japanese affordable fast-food brand, SUKIYA, is entering Taiwan to compete for the takeout market!

By MOOK Scenic Spots Travel Life Network, reported by Liao Qiyu

If you’ve been to Japan, you’re probably familiar with this affordable beef bowl spot.

Japan’s popular affordable beef bowl brand SUKIYA has launched in Taiwan. (Image source / Sukiya)

Japan’s largest restaurant group, “ZENSHO HOLDINGS CO., LTD,” and its brand SUKIYA, operate with the corporate philosophy of “eliminating hunger and poverty in the world.” They place a strong emphasis on food safety to ensure customer peace of mind, which has helped them become a staple in the lives of Japan’s takeout diners. Currently, “Sukiya” has nearly 2,000 locations across Japan, and its first Taiwan outlet will open near Guting MRT Station. The brand plans to open 100 stores in Taiwan within the next 10 years. This marks SUKIYA’s official entry into Taiwan after establishing a presence in Mainland China, Hong Kong, and Malaysia.

SUKIYA will begin a trial sales period starting July 3rd, with combo meal prices ranging from NT$89 to NT$139, and individual items starting at just NT$59. The official launch is scheduled for July 10th (Thursday). The menu will feature beef bowls, curry, and various other options. For example, the mini beef bowl starts at NT$59, the medium bowl at NT$69, and the lowest-priced set meal starts at NT$89. Compared to Yoshinoya’s medium bowl at NT$95, the prices are more affordable, making it a very cost-effective choice!


(Image source / Sukiya)
[INFO]
SUKIYA Beef Bowl Exclusive
Restaurant address: No. 50, Section 2, Roosevelt Road, Zhongzheng District, Taipei City (Exit 7, Guting MRT Station)
Business hours: Trial sales from July 3; 24-hour operation starting July 10 after the official opening
 

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