Taipei Main Station has observed that although these countries did not advance to the quarterfinals, some fans still chose to purchase their jerseys at the 30% discount. Meanwhile, jerseys of other strong teams such as Germany, Brazil, and Argentina were sold out within just 2–3 days of the tournament starting, and now only themed T-shirts of those countries remain available for fans to show support. Additionally, Taipei Main Station has noticed that brands that launched World Cup-related merchandise this year have indeed seen a sales boost due to the growing tournament buzz, with average growth ranging from 20% to 50%. In addition to adidas, Nike, and PUMA, brands like PONY and FILA have also benefited from the World Cup. Moreover, from July 10 to July 13, when the World Cup reaches its finals, Taipei Main Station has specially gathered a variety of well-known beer brands from both inside and outside the mall: Golden Tri-Malt, Budweiser (the official beer of the 2014 World Cup), Germany’s Op&Top beer, Erdinger white beer, Belgium’s iki green tea and yuzu-flavored beer, and dozens of other global brews—so you can enjoy a cold one while watching the games!