Highly photogenic Toasteria flagship store to begin trial sales on February 14th – first 3 days offer 300 paninis
▲ The best-selling item at Toasteria is the "Philadelphia Beef Panini."
Reported and photographed by Huang Shiyuan / Taipei
The popular Mediterranean restaurant "Toasteria Toasteria Café" in Taipei’s East District will open its flagship store in Yongkang Commercial Zone for a trial run on February 14th. Unlike other branches, this flagship store features an open, four-story space with ample natural light and a strong Mediterranean design style. It also plans to create an outdoor garden on the rooftop, bringing a touch of greenery to the concrete city.
▲ First-floor seating area.
▲ Second-floor dining area with a strong vacation vibe.
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Founder of Toasteria, Tomer Feldman, envisions the brand as more than just food — it's about delivering a "Mediterranean lifestyle attitude," which embodies a love for life, giving with heart, and savoring every moment. He invested heavily in creating this four-story flagship store in the high-value Yongkang Commercial Zone. A design firm was commissioned to incorporate large open spaces, abundant natural light, and plants, aiming to build an oasis in the concrete jungle. The first floor includes a professional coffee and beverage bar and a takeaway window; the second floor features a vacation-style dining area; the third floor houses a spacious open kitchen; and the fourth floor has movable glass doors that can divide spaces, making it suitable for meetings or parties. In the future, there will also be an outdoor rooftop garden, adding greenery to the urban environment.
Shakshuka is a representative dish from the Middle East and North Africa. Toasteria’s "Good Veggies Shakshuka" uses a Moroccan-style red sauce made by simmering fresh onions and tomatoes, paired with spinach puree, crispy pine nuts, and ricotta cheese. Just before turning off the heat, two functional eggs are cracked into the dish, served with crispy baked pita bread, hummus, and tomato-caper salad.
▲ Soft and chewy grilled pita bread.
Meanwhile, the best-selling item at Toasteria is the "Philadelphia Beef Panini," made with tender slices of sirloin steak sautéed with onions and red bell peppers, mixed with Philadelphia sauce and cheddar cheese, then pressed in a panini machine. The juicy filling paired with crispy bread makes it the brand’s top seller, with average monthly sales exceeding 1,000 units per store.
Starting from the trial opening on February 14th at the Yongkang branch, Toasteria is also holding a three-day "Free Panini Giveaway." From February 14th to 16th, the first 100 customers who visit and make any purchase — regardless of amount — will receive a free Classic Mediterranean Grilled Cheese Panini. Customers who fill out and return a feedback card during these dates will be entered into a draw to win the title of “Toasteria Gold Card Member,” granting them a complimentary Classic Series Panini.
Address: No. 200, Section 2, Xinyi Road, Da’an District, Taipei City
Phone: 02-2321-0073
▲ Good Veggies Shakshuka.
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