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Outrun Taoyuan Airport Departures!Buy Asia’s Cheapest “Jo Malone” Perfume Here & Save NT$500

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — The “Jo Malone” in the departure tax-free shop at Taoyuan Airport was originally touted as the cheapest in Asia. However, after a price hike last September and recent discoveries by netizens that the same 100ml perfume bottle is sold for 12,800 Japanese yen on the 9th floor of “Tokyu Plaza Ginza” in Tokyo—equivalent to around NT$3,517 when converted using Bank of Taiwan’s exchange rate of 0.2748 on the 14th—that’s roughly NT$502 cheaper than at Taoyuan Airport. It’s fair to say this might just be the cheapest place to buy Jo Malone in all of Asia.

▲Jo Malone from the UK enjoys high popularity in Taiwan. (Photo / Reporter Li Wei)

Internet Search Center / Comprehensive Report

The “Jo Malone” in the departure tax-free shop at Taoyuan Airport was originally advertised as having the lowest prices in Asia. But after a price increase last September and the discovery by some netizens that…“Tokyu Plaza Ginza”on the 9th floor sells 100ml perfume bottles for 12,800 Japanese yen, which converts to about NT$3,517 using Bank of Taiwan’s exchange rate of 0.2748 on the 14th—around NT$502 cheaper than at Taoyuan Airport, making it arguably the most affordable place in Asia to purchase it.

Jo Malone’s duty-free counter at Taoyuan Airport adjusted its prices last September. For example, the 30ml perfume increased from NT$1,970 to NT$2,010, and the 100ml from NT$3,930 to NT$4,020.

▲“Tokyu Plaza Ginza” in Ginza houses Tokyo’s largest duty-free shopping area. (Photo / FromLOTTE DUTY FREE official website)

Opened in late March last year in Tokyo, “Tokyu Plaza Ginza” has set up the LOTTE DUTY FREE store on its 8th and 9th floors to cater to travelers. With 150 brands available in its duty-free counters, it is the largest duty-free shop in Tokyo.If you purchase Jo Malone here, for example, the 30ml costs 6,400 Japanese yen and the 100ml 12,800 Japanese yen, which equates to approximately NT$1,760 and NT$3,517 respectively—about NT$250 to NT$500 cheaper than buying in Taiwan.

The duty-free store at Tokyu Plaza Ginza also offers a thoughtful service: foreign travelers can present their passport and return flight ticket, then after shopping, visit the designated counter inside the department store to have their duty-free items delivered to a specified airport (limited to Terminal 1, 2, 3 at Narita Airport and Haneda Airport). Later, they can pick up their goods at the city-duty-free delivery counter in the airport using a retrieval voucher.

Tokyu Plaza Ginza LOTTE DUTY FREE
Address: 8F, 9F, 5-2-1 Ginza, Chuo-ku, Tokyo
Access: 1-minute walk from Exit C2 of Ginza Subway Station
Official Website:http://jp.lottedfs.com/branchGuide/145/intro
 

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