Text by MOOK Scenic Spots Family Travel Life Network Editorial Department, compiled and reported by Liao Qiyu
The ALS Ice Bucket Challenge is all the rage. This campaign was primarily initiated by the American ALS (Amyotrophic Lateral Sclerosis) Association. In the past, ALS had long been overlooked by the public, but recently, through a challenge launched on social media...
Just yesterday, Takeshi Kaneshiro was nominated by EVA Air Chairman Chang Kuo-wei and Mayday to take part in the challenge and uploaded his ice bucket video, pushing the domestic online discussion of the ALS Ice Bucket Challenge to new heights.
Takeshi Kaneshiro used water from a dehumidifier to take on the ice bucket challenge. (Image source / YouTube video screenshot)
In recent years, domestic businesses have repeatedly tapped into Takeshi Kaneshiro’s high popularity to shoot annual advertisements. From the 2013 EVA Air I SEE YOU ad, filmed on Taitung’s Brown Highway, which spurred a tourism boom in Chishang, making the "Kaneshiro Tree" a popular attraction of the year; to the 2014 endorsement of Chunghwa Telecom’s 4G ad, with filming locations including the Yilan Literature Museum and Hesheng Taiping Café, which have recently become hotly discussed popular spots.
Takeshi Kaneshiro stated that he would not nominate the next challenger, urging everyone to take the initiative to care for society. (Image source / YouTube video screenshot)
In the video, Takeshi Kaneshiro chose to use water from a dehumidifier mixed with ice cubes to take on the challenge. However, he did not nominate anyone in the video. Instead, he expressed his care for the ALS (Amyotrophic Lateral Sclerosis) campaign through subtitles, and hoped that those who watched the video would spontaneously do something to care for society. Beyond drawing attention to rare diseases like ALS, he also wished for all disadvantaged groups in need of help to receive heartfelt care from everyone.
◎ Takeshi Kaneshiro ALS Ice Bucket Challenge Video
Takeshi Kaneshiro’s new ad takes you to visit a Japanese-style old house in Yilan!
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