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Korean Food Culture Festival: A Delicious Feast in Seoul!

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — Pacific SOGO Department Store’s Zhongxiao Branch is hosting the “Korean Food Culture Festival” from November 21 (Fri) to December 1 (Mon), featuring a wide array of classic Korean dishes — from street food in Seoul to hidden alleyway specialties loved by insiders...

By MOOK Scenic Spots Travel Life Network Editorial Team

Pacific SOGO Department Store’s Zhongxiao Branch is holding the “Korean Food Culture Festival” from November 21 (Fri) to December 1 (Mon), offering an extensive selection of traditional Korean dishes. From Seoul street eats to alleyway delicacies favored by food connoisseurs, there’s everything you could want. Popular Korean fried chicken and samgyetang (ginseng chicken soup), as well as jjajangmyeon (black bean noodles) loved by K-drama stars, are all here. You’ll also find beloved Korean street snacks such as tteokbokki (spicy rice cakes), homemade kimbap, and bibimbap. Plus, an amazing collection of must-buy Korean souvenirs for travelers. Immerse yourself in the atmosphere of a Korean supermarket and enjoy a shopping spree!

Left: Baekje Noodles Jjajangmyeon | Right: Lǐmén Snow Soup. (Photo provided by Pacific SOGO)

Recommended by the Korea Tourism Organization, “Lǐmén” Snow Soup also sets up a pop-up store during the event at the SOGO 12F Lobby, bringing authentic Korean flavors such as snow soup, miso soup, and yellow croaker soup to Taipei for foodies to savor. Also making their debut are fruit vinegar and energy drinks endorsed by the hugely popular Professor Cha and PSY (Gangnam Style), sure to delight fans!

Top Left: Fried Sugar Pancake | Bottom Left: Gangnam Energy Drink | Right: Petizel Fruit Vinegar. (Photo provided by Pacific SOGO)

Presented by Park Dong-u, the governor of South Korea’s Geumsan County, this ginseng fair showcases top-quality products. Whether it's ginseng slices, various ginseng-based goods, or processed items, all are available at the fair. The county has a 500-year history of cultivating ginseng and is known as Korea’s famous ginseng hometown.

Chungmu Gimbap. (Photo provided by Pacific SOGO)

Korean-style Seafood Pancake. (Photo provided by Pacific SOGO)

[Info]
Complimentary Gift with Visit
During the event period, present your Happy Go Card along with the same card number’s electronic receipt and sales details for cumulative spending of NT$1,000 or more on the day at the 12F event hall. Simply tap your card to receive one of the following gifts (one gift per person/card, limited quantities available, no repeat redemptions).
● First Wave (Nov 24–26): Korean Chopsticks & Spoon Set (1 set) – Limited to 1,000
● Second Wave (Nov 27–29): Korean Clay Pot – Limited to 1,000
 
SUPER KOREAVisit Gift
During specified time slots, present your electronic receipt and sales details along with your Happy Go Card for purchases of any amount at the 12F event hall. Tap your card to redeem that day’s gift (one gift per person/card, no accumulation allowed).
● First Wave (Nov 21): Korean Star Charm – Limited to 100
● Second Wave (Nov 26): Banana Milk Pencil Case – Limited to 200
● Third Wave (Dec 1): Banana Milk Keychain – Limited to 200
 
Hanbok Experience at 12FEvent Hall
During the event period from November 21 to December 1, if you spend NT$1,000 or more cumulatively across the entire Zhongxiao Branch, you can present your electronic receipt and sales details at the 12F gift redemption counter to exchange for one “Hanbok Experience Voucher.” Use the voucher to try on a hanbok in the 12F event area and experience the beautiful traditional Korean culture (limited to 20 people per day).

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