MUJI Café & Meal officially debuts at its Taipei flagship store, featuring exclusive Taiwan-only products to attract visitors

Written and reported by the editorial team of MOOK Travel Life Network

The MUJI Uniqlo flagship store in Taiwan grandly opened on December 20, 2014and officially entered the B2F of Taipei's Uni-President Hankyu Department Store. The entire store is designed within a brand-new 338-ping space, centered around the concept of "offering likable living in all aspects" to meet consumers' various lifestyle needs. It also introduces Taiwan’s first “Café&Meal MUJI” F&B business, and offers limited-time discounts and gifts during the opening period.

The overall spatial planning of the flagship store maintains MUJI’s signature minimalist style, utilizing materials such as antique wood, red brick walls, iron panels, and earthen walls to present a simple and comfortable shopping environment through the most natural decor approach. The sales floor is divided into three sections based on flooring material: the apparel section uses cement flooring to convey a clean and sharp feel; the children’s wear, maternity wear, and home furnishings sections feature wooden flooring for a warm atmosphere; and in terms of product display, Japan’s new-style glass high shelves and wooden food shelves are used, while the kitchenware section employs perforated shelving. Through abundant and rich displays, it’s easier to understand the products and shop conveniently.

In responseto the flagship store’s opening, a specially curated exclusive series is introduced to Taiwan for the first time,including the “Found MUJI” collection that discovers great local products from around the world, “green plants,” “maternity wear” made with soft materials for comfortable wear from pregnancy through postpartum, and “urban women’s collection” designed specifically for working women with a clean and simple style. Additionally, the flagship store’s special exclusive items include a “Taiwan black bear T-shirt, sika deer T-shirt for kids,” a “four-wheel trolley case in limited-edition cherry blossom pink,” and an “air purifier” designed specifically for Taiwan. Moreover, the flagship store offers newly introduced products and services such as “MUJI Labo” apparel that emphasizes material selection and tailoring, as well as “furniture layout consultation services” for home space planning.