Taiwan’s largest sports hypermarket chain – Decathlon brings sports into everyday life

By MOOK Scenic Spots Family Travel Lifestyle Network Editorial Team
 

As modern life gets busier, the popularity of sports has also been on the rise. Activities such as hiking and trail running have gained significant popularity among Taiwanese in recent years. With this surge in interest comes a growing demand for sports equipment. To help more people enjoy the benefits and joys of sports, the French large-scale retail chain of sports and leisure goods—‘Decathlon’—offers a wide range of affordable yet high-quality sports products, making it easy for budget-conscious consumers to fully embrace an active lifestyle.

Decathlon entered Taichung 25 years ago to establish its procurement office and began opening stores in 2012. As of today, it has a total of six branches across Taiwan. Unlike other sports brands, Decathlon is committed to delivering on its promise of low prices and high quality. Instead of sponsoring globally renowned star athletes, it chooses to support children’s football clubs. It also focuses on organizing free night running clubs and weekend free sports experience days around its stores, inviting local families to participate. This approach allows more people to enjoy the benefits and fun of sports in the most accessible and direct way.

At Decathlon stores, you can easily get a hiking backpack or running shoes—often priced at over a thousand dollars elsewhere—for just a few hundred. The surprisingly low prices don’t come at the expense of quality. Decathlon’s product development team achieves affordable, high-quality items by redefining products. For example, the Decathlon ARPENAZ 10 backpack at just NT$99 was designed using less fabric while maintaining the same volume capacity. To ensure durability, the ARPENAZ 10 also underwent a series of tests to meet a 10-year quality guarantee commitment.