"The Pink Sky City" Descends on Shanghai – K11 Creates a Pink Valentine's Campaign

Valentine’s Day is just around the corner. Wondering if you’ll need to return toChinamainland for work? This year, K11 Shanghaiwill launch a Pink Campaign, creating a “Pink Sky City.” From January 26 to March 4, pink will flood every corner of K11Shanghai— in addition to limited-time pink merchandise, there will also be multiple Instagrammable spots for pink lovers and trendsetters, including a pink restroom, pink carousel, pink paper planes, a pink dream wall, and a sea of pink tulips.

Pink has the power to calm fluctuating emotions and soothe tired bodies. This time, K11 Shanghaiwill bathe the entire space in pink during the Pink Campaign,Shanghai— from the nighttime “waterfall” light display outside, the Skyline glass dome, shop windows, elevators, and even restrooms — all will be infused with pink, constructing a pink “heaven and earth.” On three specific days in February, K11 will also transform theShanghai Tour Bus into a Pink Tour Bus.

During this period, the entire art and shopping center will curate 35 specially selected items, including clothing, bouquets, aromatherapy products, furniture, and more, bringing you a pink winter. Whether you find it extravagant or thoughtfully creative, we’d love to hear your thoughts.

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