9 Must-Buy Popular Souvenirs in Japan

By MOOK Scenic Spots Travel Life Network Editorial Team
 
Visiting Japan—what souvenirs do you usually buy? The Japan Tourism Agency recently conducted a popular souvenir survey and recommended 9 of the most beloved souvenirs, including Tokyo Banana and Hokkaido's Potato Chips Brothers... and more. If you're not sure what to get, just follow this list and you can't go wrong!
 
● Tokyo Banana
Tokyo Banana is the most well-known and popular souvenir. In addition to being a must-buy in Tokyo, there are also versions with leopard and zebra prints that are super cute.

Main purchase locations: Haneda Airport, Narita Airport, JR Tokyo Station, JR Ueno Station, and other train stations, as well as Tokyo Skytree.

● Potato Chips Brothers
The crispy texture of Potato Chips Brothers is loved by consumers. Besides tasting great, their various packaging styles make them convenient for both personal enjoyment and gifting.

Main purchase locations: Airports and station shops in Hokkaido, as well as souvenir stores.

● Shiroi Koibito
Featuring crisp cat’s tongue cookies sandwiching white or dark chocolate. Simple yet unforgettable in flavor, it’s a product with very high repurchase rates.
Main purchase locations: Department stores in Sapporo, airports and station shops in Hokkaido, as well as souvenir stores.
● Rokkatei Confections
Rokkatei offers a wide variety of products. Its elegant sweetness and crispy textures bring back wonderful memories of traveling in Hokkaido. Among them, the most popular is the butter rum raisin sandwich cookie.
Main purchase locations: Airports and station shops in Hokkaido, as well as souvenir stores.
●ROYCE'
ROYCE' has also gained considerable popularity in the souvenir world. Among its many product lines, the most sought-after are its fresh chocolate and chocolate potato chips.

Main purchase locations: ROYCE' directly operated stores in Hokkaido, airports, station shops, souvenir stores, and duty-free shops at major Japanese airports.

● Fukusaya Honey Cake
Fukusaya’s honey cake is handmade following traditional methods. Not only does it have an enticing honey aroma and smooth texture, but the coarse sugar at the bottom offers a uniquely delightful surprise in every bite.

Main purchase locations: Airports, train stations, souvenir shops in Kyushu (especially Nagasaki), and major department stores throughout Japan.