TOMS responds to World Sight Day with a buy-one-give-one campaign for charity
By / MOOK Scenic Spots Family Travel Life Network Editorial Department, compiled and reported
TOMS brand founder Blake Mycoskie suffered from severe myopia as a child, and didn't see the world clearly until he underwent laser surgery at the age of 22. Therefore, in order to share his personal life-changing miracle with more people, in 2011 he launched TOMS eyewear products with a giving model: for every pair of glasses purchased by a consumer, TOMS helps provide a pair of glasses or vision-saving surgery such as cataract treatment to someone in need on the other side of the world. To date, TOMS has partnered with over 14 vision care organizations across 13 countries, helping restore sight to people in those regions, with a cumulative total of more than 275,000 people helped.
TOMS responds to World Sight Day. (Image provided by / TOMS)
TOMS responds to World Sight Day. (Image provided by / TOMS)
TOMS responds to World Sight Day and invites everyone to take part in a selfie campaign. (Image provided by / TOMS)
October 8th is the annual World Sight Day, a global healthcare initiative led by the World Health Organization in collaboration with multiple international volunteer organizations, aimed at promoting the importance of preventing blindness and improving eyesight. As the world’s first philanthropic brand, TOMS naturally joins in fully, organizing related events in major cities around the globe. This year’s theme is “Focus on Sight.” Everyone is welcome to take photos on this day that convey the difference between clear and blurred vision, and upload them to Instagram or Facebook with the tags #givesight and #tomstaiwan, to raise awareness about the importance of eye care.
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》http://www.mook.com.tw/article.php?op=articleinfo&articleid=12283
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