The Japan Meteorological Agency has recently released its 2016 cherry blossom forecast for Japan’s Yoshino region, marking the upcoming hanami (cherry blossom viewing) season. Have you booked your flights and hotels yet? What should be on your must-buy list? What if the yen appreciates?

If you’re planning to visit Japan—or have already gone—you might not know that from railways and Japanese cuisine to 3C electronics and even smart toilets, Japan’s food, clothing, housing, transportation, and culture actually hold rich investment opportunities waiting to be explored. If Japan is one of your must-visit countries for travel and shopping this year, then Japanese equity funds are an investment market you simply “must BUY”!

[Railway Tourism Wealth]

JR, private railways, and the Shinkansen are the main modes of rail transport for travelers in Japan. The depreciation of the yen and the huge business opportunities brought by overseas tourists have prompted the two major JR systems to go all out: JR East Japan will launch the luxury sleeper train “CRUISE TRAIN” in spring 2017, equipped with private balconies and bathtubs, while JR West Japan will unveil Japan’s largest railway museum in April. As JR companies profit from tourism, investors can also get a piece of the pie.

[3CElectronics Must-Buys]

H-brand rice cookers, D-brand vacuum cleaners, P-brand hair dryers are nothing new. Forget about the Sharp–Foxconn drama for now—the hottest SoftBank robot Pepper went on sale in January this year. And don’t forget Japan is still a major camera manufacturing country, with Nikon launching action cameras and RICOH unveiling 360-degree panoramic cameras, all pointing to endless investment potential.

For more investment opportunities, check outESR’s HowToTrip Facebook fan page

[Toilet Lid Business]

Bidets are a standard feature in Japanese bathrooms. In 2015, they even triggered a “buying frenzy,” with some stores even offering Hello Kitty-shaped toilets. Toilets are not just about bidet functions—they’re also competing in smart services. Japan’s two major bathroom brands, TOTO and Lixil, are vying for a revolution in toilet technology, and even toilet lids present investment opportunities.

[Late-Night Dining]

“Midnight Diner” and “The Solitary Gourmet” are food maps beloved by comic fans. Representative Japanese cuisine like wagyu beef may soon become “premium yet affordable.” With Japan joining the TPP (Trans-Pacific Partnership), beef import tariffs will be significantly reduced, making imported beef more price-competitive. Beyond wagyu, there are even more hidden investment opportunities waiting to be uncovered.