A brand-new shopping mecca in Tokyo created exclusively for women — NEWoMan makes its debut

By MOOK Scenic Spots Family Travel Life Network Editorial Department compiled and reported
 
Japan’s newest shopping destination, NEWoMan — created exclusively for women — is set to officially open on March 25.

NEWoMan is a new brand under the LUMINE Group, located at the New South Exit of JR Shinjuku Station. Targeting sophisticated women, the mall has brought in numerous world-renowned brands. About 80% of the stores are making their first appearance in Shinjuku, including Blue Bottle Coffee, a must-visit for coffee aficionados; ASTRAET, a new brand from UNITED ARROWS; and BbyB., a luxury-grade chocolate brand that condenses desserts from a Belgian two-Michelin-starred restaurant into a single piece of chocolate. The mall also features a food court open from 7:00 a.m. to 4:00 a.m. to cater to diverse consumer needs. NEWoMan will open in two phases: while the in-station and some upper-level sections will open in the second phase on April 15, the rest will make their debut on March 25.