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New darling of Japanese shopping agents: The Dyson Supersonic hair dryer is super eye-catching

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — The ultra-popular Panasonic EH-CNA97 hair dryer, which almost everyone in Japan buys, was once so out of stock that you couldn’t get it even if you had the money. Now its throne may be taken. Dyson’s latest release...

By / MOOK Scenic Spots Travel Life Network Editorial Team, compiled and reported
 
The ultra-popular Panasonic EH-CNA97 hair dryer, which almost everyone in Japan buys, was once so out of stock that you couldn’t get it even if you had the money. Now its throne may be taken. Dyson’s latest product, the Dyson Supersonic, applies its patented Air Multiplier technology to a hair dryer, creating a brand-new product that is lighter, more powerful, and equipped with a built-in temperature sensor chip to dry hair quickly without damaging it.

Dyson applies its patented Air Multiplier technology to a hair dryer. (Image source / Dyson official website)

The Dyson Supersonic inherits Dyson’s signature minimalist design. Unlike conventional hair dryers that place the motor behind the nozzle, Dyson situates the motor in the handle, allowing the airflow to be focused and delivered at a 20-degree angle for faster drying, while also providing users with a more balanced grip compared to traditional hair dryers.

The motor is placed in the handle, offering a more balanced grip than traditional hair dryers. (Image source / Dyson official website)

But this Dyson Supersonic comes with an equally jaw-dropping price tag. It retails in Japan for 48,600 yen, available in peach pink and white, equivalent to about NT$15,000, enough to buy nearly three Panasonic EH-CNA97s. It is expected to launch in Taiwan as early as the end of July.
 

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》http://www.mook.com.tw/article.php?op=articleinfo&articleid=12426

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