McDonald’s Local Menu Item: Taiwan Launches Boneless Chicken Steak

By MOOK Scenic Spots Editorial Department Vico, compiled and reported

McDonald’s outlets around the world adapt to local customs and culture in many ways. For example, in Thailand, the mascot Ronald McDonald gives a prayer-like gesture with both hands pressed together, aligning with the common Thai way of greeting. Thai McDonald’s has also sold items like “Larb Pork Rice” and “Green Curry Chicken Burger.” Due to religious beliefs, most Indians do not eat beef or pork, so Indian McDonald’s naturally does not offer beef or pork burgers — all burgers feature chicken, such as the McSpicy Chicken, and there are even vegetarian options with mashed peas as the main filling. Japan’s McDonald’s is known for its creative marketing and has offered a rich variety of localized menu items, such as fried chicken korokke, shrimp burgers, and the most classic being the Teriyaki Pork Burger, which was also once sold in Taiwan as part of Combo Meal #4, though it has since been discontinued.

In Malaysia, where the majority of the population is Muslim, local McDonald’s holds “Halal certification,” and to cater to the locals’ fondness for rice dishes, it introduced “McPorridge,” a comforting porridge reminiscent of homemade meals — a first for McDonald’s worldwide. Hong Kong McDonald’s naturally couldn’t miss out on one of Hong Kong’s iconic dishes — “macaroni,” offering chicken macaroni (grilled chicken thigh twisty noodles) and pork macaroni (pork chop egg twisty noodles), which are very characteristic of Hong Kong and align with the locals’ habit of eating macaroni for breakfast.

McDonald’s Taiwan introduced the chicken steak (boneless chicken steak) tailored for the local market, priced at NT$55 for a single item and NT$49 when added to a combo. They also launched a “Big Three Combo” that includes apple pie and chicken nuggets, among other combinations. Aside from giving Taiwanese consumers a fresh taste, foreign visitors to Taiwan might also want to try McDonald’s localized Taiwanese menu.

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