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The LINE Brown Farm appears on the streets of Taipei, drawing “farmers” to snap photos

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — To celebrate the global player count of LINE Brown Farm exceeding 10 million, the mobile game LINE Brown Farm has set up a real-life urban farm in the bustling Dongcheng district of Taipei. From October 18 to 27, fans can visit and take photos. The location is at the Zhongxiao Building of Taipei SOGO Department Store. A 130-centimeter-tall “Uncle Brown” mascot will also be on-site, and a Brown meet-and-greet event is scheduled for October 22, sparking discussions among fans and “farmers.”

Text / MOOK Scenic Spots Family compiled report

 
To celebrate the global player count of LINE Brown Farm exceeding 10 million, the mobile game LINE Brown Farm has set up a real-life urban farm in the bustling Dongcheng district of Taipei. From October 18 to 27, fans can visit and take photos. The location is at the Zhongxiao Building of Taipei SOGO Department Store. A 130-centimeter-tall “Uncle Brown” mascot will also be on-site, and a Brown meet-and-greet event is scheduled for October 22, sparking discussions among fans and “farmers.”

The real-life scene of LINE Brown Farm appears on the streets of Taipei. (Photo / MOOK Scenic Spots Family Vico)

The on-site setup includes Brown’s home, and signs with fun phrases like “Fruits picked too early aren’t sweet” are placed in the fields. The most popular attraction is the 130-centimeter-tall “Uncle Brown” mascot, a must-photo and must-take-selfie spot for fans. In-game elements familiar to players, such as the Brown Farm signboard, fields, wooden house, farmland, potted plants, and chairs, all bring a sense of nostalgia and fun.

 

The in-game field scene is recreated, along with fun slogans. (Photo / MOOK Scenic Spots Family Vico)

The 130-centimeter-tall Brown mascot is a big hit with fans. (Photo / MOOK Scenic Spots Family Vico)

Another highlight is the Brown meet-and-greet event. On October 22, from 2:00 to 2:20 PM and 3:00 to 3:20 PM, Brown himself will appear. On October 22 and 23, from 2:00 to 4:00 PM, there will also be the “LINE Brown Farm Happy Tour Lucky Draw” event. Players whose farm level reaches 10 and complete an on-site photo upload task can participate in the lucky draw. Prizes include cute EasyCard (Taipei’s public transport card) and sticky notes. The first 100 participants in the Lucky Draw can also receive a themed balloon or instant photo print.

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》http://www.mook.com.tw/article.php?op=articleinfo&articleid=14074

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