Premium dashi gift sets: A must-buy souvenir that sells out fast in Japan

By MOOK Scenic Spots Shun

When traveling in Japan, shopping is a must-do activity for many tourists, especially picking up souvenirs. Recently, a nationwide craze for flying fish dashi has swept Japan. This dashi boasts a deep, rich flavor and an elegant taste, quickly gaining widespread popularity. Nowadays, many food manufacturers are competing to launch flying fish dashi packs, among which Maonosha is the most renowned.

Maonosha is a restaurant advocating natural cuisine. Established in 1893, it originally started as a tiny soy sauce brewery. Inspired by the Italian slow food movement, the Maonosha restaurant was born. Using traditional seasoning methods passed down through generations, it insists on cooking with the freshest ingredients. The dashi is also made under these principles, reflecting Japan’s commitment to quality.