Muji’s Discovery Festival combines local Taiwanese goods with hands-on workshops
Last updated 2026-09-25 — For the first time, MUJI is hosting the “Discovery Festival” event, aiming to re-examine things in daily life that seem taken for granted and integrate them with local Taiwanese culture. This allows the store to not only sell products and provide professional services but also...
Text by MOOK Scenic Spots Editorial Team, compiled and reported
MUJI is holding its first “Discovery Festival” event, aiming to re-examine things in daily life that seem taken for granted and integrate them with local Taiwanese culture. This allows the store to not only sell products and provide professional services but also become a space for diverse lifestyle proposals, sharing various experience activities and realizing the rich aspects of a life full of goodwill. From now until May 30th, the “Discovery Festival” will be held at eight stores: Uni-President Times, Breeze, Takashimaya, A11, Big City, Taichung, Tainan, and Taipei Dome. During this period, in addition to selling limited-edition products and offering exclusive discounts, the event will feature a variety of local lifestyle workshops and hands-on experiences.
MUJI is holding its first “Discovery Festival” event, aiming to re-examine things in daily life that seem taken for granted and integrate them with local Taiwanese culture. This allows the store to not only sell products and provide professional services but also become a space for diverse lifestyle proposals, sharing various experience activities and realizing the rich aspects of a life full of goodwill. From now until May 30th, the “Discovery Festival” will be held at eight stores: Uni-President Times, Breeze, Takashimaya, A11, Big City, Taichung, Tainan, and Taipei Dome. During this period, in addition to selling limited-edition products and offering exclusive discounts, the event will feature a variety of local lifestyle workshops and hands-on experiences.
Organic cotton children's printed T-shirt: Enjoy a 10% discount when purchasing 2 or more during the event period. (Image source / MUJI)
This “Discovery Festival” event is divided into three aspects: products, services, and experience activities:
In terms of products, through the “Discovery Festival,” we aim to re-communicate the design philosophy of the products to consumers. Limited-edition products are offered at special prices, hoping to help more people understand and appreciate them.
In terms of products, through the “Discovery Festival,” we aim to re-communicate the design philosophy of the products to consumers. Limited-edition products are offered at special prices, hoping to help more people understand and appreciate them.
Fashion styling consultant (available only at Breeze, Uni-President Times, Taichung, and Tainan). (Image source / MUJI)
In terms of services, we aim to increase opportunities for interaction and communication with customers. During the “Discovery Festival” event period, those who book consultations for MUJI’s “Furniture Arrangement Service” or “Fashion Styling Service” may receive limited-edition gifts and exclusive offers.
Furniture arrangement consultant: Book a consultation during the event period and you may receive a copy of “MUJI’s Storage Tips.” (Image source / MUJI)
This event also specially plans to enhance customer experience activities. In conjunction with the local festival— the upcoming Dragon Boat Festival — participating stores will host a “Zongzi Essential Oil Sachet DIY” activity. These sachets are made using natural essential oils sold in-store, offering captivating scents, portability, and helping to create a comfortably fragrant daily life. Additionally, the eight stores will host exclusive lectures or experience activities based on their local characteristics, in collaboration with local farmers or lifestyle artisans.
On May 30th, all eight MUJI stores will jointly host a Dragon Boat Festival zongzi sachet DIY event. (Image source / MUJI)
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