Top 10 most-searched attractions of 2017: lesser-known cities rise to prominence

By / MOOK Scenic Spots Family Editorial Team, compiled and reported

The sweltering summer is almost here, and as the peak travel season of the school holidays approaches, many travelers are already planning exciting itineraries to make this summer unforgettable. A well-known international travel platform recently published Taiwan’s 2017 top ten most-searched overseas travel destinations for the summer holiday. The list is based on the number of clicks on overseas destination hotels on the platform’s website, covering the period from spring to summer 2017. Combined with the average nightly hotel rate, it identifies the ten most popular travel destinations for this summer.

2017 Top 10 Most-Searched Overseas Summer Travel Destinations and Average Nightly Rates (USD)

1. Biei Town, Hokkaido, Japan — Average nightly rate: $241
2. Kurashiki City, Okayama Prefecture, Japan — Average nightly rate: $197
3. Hoi An, Vietnam — Average nightly rate: $75
4. Cairns, Australia — Average nightly rate: $143
5. Bergen, Norway — Average nightly rate: $209
6. Edinburgh, Scotland, UK — Average nightly rate: $249
7. Surfers Paradise, Australia — Average nightly rate: $171
8. Urumqi, China — Average nightly rate: $94
9. Canadian Rocky Mountains — Average nightly rate: $308
10. Budapest, Hungary — Average nightly rate: $179

The results show that Taiwanese travelers still favor Japan the most, taking the top two spots—Biei Town in Hokkaido and Kurashiki City in Okayama Prefecture. Hoi An in Vietnam ranks third, indicating a shift in travel focus toward less well-known destinations.