Seoul Offers More Than Just Dongdaemun: Top Six High-Value Underground Malls

By / MOOK Scenic Spots Editorial Team

With Korean fashion trends sweeping the globe, South Korea has emerged as one of Asia’s most sought-after travel destinations. The number of Taiwanese tourists visiting Korea has been steadily rising each year—not only to experience Korean culture but also to enjoy shopping, which has become an essential part of the itinerary. However, beyond well-known must-visit spots in Seoul such as Dongdaemun, Myeongdong, and Hongdae, there are also many high-value underground malls highly recommended by Korean netizens. Below, we’ve selected six noteworthy underground malls that are worth exploring and serve as great references for travelers planning a trip to Korea.

1. Incheon Pupyeong Station
 
Incheon Pupyeong Station is home to over 1,400 shops and is the top-recommended underground mall by Korean netizens. With its radial design and massive scale, it's the largest underground mall in the Incheon area. It’s a shopping paradise where it’s easy to lose track of your spending—but it’s about an hour’s drive from central Seoul.
 
2. Seoul Gangnam Station
 
As one of Seoul’s premier shopping districts, Gangnam may be known for its upscale image, but the prices in its underground mall are surprisingly affordable. Moreover, there are plenty of cafes here where you can take a break, sip coffee, and enjoy a relaxing afternoon.

3. Seoul Yeongdeungpo Station
 
Yeongdeungpo, a major transportation hub in Seoul, connects two major department stores and draws large crowds, naturally hosting numerous shops. Here, you’ll find something for everyone—from kids to seniors—with a wide variety of choices. Additionally, you can walk along the underground passage to reach major shopping centers like Shinsegae Department Store and Times Square.

4. Seoul Express Bus Terminal
 
The Express Bus Terminal is a shopping paradise for women, covering a vast area with a total length of 880 meters and housing more than 600 shops—it’s Seoul’s most famous underground shopping street. In addition to trendy and affordable mid-to-low-priced Korean clothing and accessories, you’ll find everything from cosmetics and skincare to home decor. At the far end of the underground mall, there are also restaurants where you can take a break and grab a bite.

5. Seoul Jamsil Station
 
Located in Seoul’s entertainment district, Jamsil also features an underground mall. Though not very large, it houses around 135 shops. Moreover, the underground mall is connected to Lotte World and Lotte Department Store, offering not only shopping but also a wealth of entertainment options, a diverse food court, Lotte Mart, and Hi-mart (an electronics store).