Starbucks launches a coffee journey with 7 limited-edition drinks exclusive to Taiwan

By MOOK Scenic Spots Family Editorial Team | Photos provided by Starbucks

Starbucks' 2017 flagship concept store officially opened on Tuesday, July 18, at Taipei’s Huashan 1914 Creative Park. This year, Uni-President Starbucks has centered its concept around “A Joyful Coffee Exploration Journey,” meticulously planning the “2017 Starbucks Coffee Journey.” The campaign highlights a blend of Starbucks’ future trends, the essence of coffee, and local lifestyles. The annual flagship concept store is divided into three key spaces: Coffee Lab (Coffee Laboratory), Coffee Bar (Coffee Counter), and Coffee Kitchen (Coffee Kitchen), inviting all coffee enthusiasts to explore, experience, and create a delightful coffee journey. Nearly 60 Starbucks coffee masters from across Taiwan, along with 7 artists from various fields, will engage with regular customers in exploration and dialogue. Additionally, nearly 10 types of coffee brewing equipment will be used to professionally showcase a variety of coffee beverages, delivering an unprecedented Starbucks experience. Uni-President Starbucks hopes to invest resources in elevating Taiwan’s coffee culture, making the “Starbucks Coffee Journey” the highlight of the year’s coffee scene.

The “2017 Starbucks Coffee Journey” features three main spaces. The first, Coffee Lab (Coffee Laboratory), offers stories from different coffee-growing regions and taste experiences. Nearly 60 coffee masters use around 10 types of brewing equipment to help every coffee lover discover their favorite coffee flavor formula through varied flavors and preparation methods.

The second space is Coffee Bar (Coffee Counter), which adopts the latest Reserve Bar concept and techniques, paired with two rare, premium, and limited-edition Reserve Series beans. These are used to craft unique Reserve Espresso beverages (including Americano, latte, cappuccino, etc.), cold brew, nitrogen cold brew, as well as 7 exclusive concept-store drinks (such as Reserve Vanilla Latte Macchiato, Reserve Vanilla Bean Latte, Coconut Espresso Ginata Smash, Classic Affogato, Cold Brew Florat, Yuzu Sparkling Coffee, and Summer Special Blend Coffee)—an experience like no other.

The third space is Coffee Kitchen (Coffee Kitchen), designed as a creative coffee exchange platform in a lecture-style format. Eight award-winning baristas share their rich coffee experiences, while for the first time, seven Starbucks coffee masters collaborate with seven lifestyle artists from diverse fields—such as art, illustration, desserts, fragrances, mixed drinks, and plant cultivation—to spark creativity from different perspectives. This allows visitors to explore and find their own unique coffee lifestyle. With only 11 sessions of coffee lifestyle lectures held at VIP-level quality, this is an event not to be missed.

The “2017 Starbucks Coffee Journey” concept store runs from July 18 to August 26. In addition to the three main spaces, exclusive drinks, coffee workshops, and a series of coffee lifestyle lectures, 19 “2017 Starbucks Coffee Journey” themed merchandise items are also available—ranging from travel cards and pour-over kettles to design mugs and glass water bottles—to meet collectors’ needs. Over the 40-day exhibition period, Uni-President Starbucks aims to inspire through coffee knowledge, taste experiences, and the art of coffee living, turning coffee into a source of endless inspiration and creating a deep coffee journey that showcases the new charm of specialty coffee.