By MOOK Scenic Spots Editorial Team | Compiled & Reported
Cup figurines are beloved by Taiwanese consumers, and even foreign tourists show great interest in domestic figurine merchandise. 7-11 City Café has launched a brand-new point collection campaign, sparking lively discussion. This campaign combines popular cup figurines with the Mid-Autumn Festival, introducing five Mid-Autumn-themed mini figurines and four festive large figurines, including Chang’e, mooncakes, Ghost Festival, and Halloween designs. The variety of outfits and styles has become a new focus for collectors.
City Café’s 4 festive large figurines (Photo / City Cafe)
The limited-edition Mid-Autumn cup figurines include Chang’e, pomelo, mooncake, skewered grilled meat, and CITY CAFÉ designs; the large figurines feature Spring Festival, Christmas, Halloween, and Ghost Festival themes. Additionally, a bowl-and-chopsticks set with large figurines will be launched on September 20, available in Christmas and Halloween versions.
City Café’s 4 festive large figurines (Photo / City Cafe)
City Café introduces 5 Mid-Autumn-themed mini figurines and 4 festive large figurines (Photo / City Cafe)
In addition, City Café has also ventured into a cross-industry collaboration with the fashion world. Following partnerships with the Golden Horse Film Festival, Nie Yongzhen, and Xiao Qingyang, this year it teams up with an international Chinese fashion designer to launch a brand-new “Explore New York City Mug” series themed around New York.
City Café “Explore New York City Mug” (Photo / 7-11)
The “Explore New York City Mug” features five newly designed mugs, all inspired by iconic New York landmarks, including “Times Square,” “Yankee Stadium,” “Central Park,” “Coney Island,” and “Broadway.” There are also two mug sleeves: “New York Skyline” and “New York Taxi.” With bold strokes and color-blocking, the designs capture the vibe of New Yorkers. The new series officially launches on September 13 and will be available for a limited time of four weeks, while supplies last.
City Café “Explore New York City Mug” (Photo / 7-11)
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