WIRHE Mountain’s New Year Gifts Feature Innovative Artistry – “Ten Dogs, Ten Beauties” Conveys heartfelt Wishes

The classic pineapple cake from WIRHE Mountain is made with locally grown, sun-kissed pineapples, capturing the essence of the land in its rich flavor. (Photo / WIRHE Mountain)

WIRHE Mountain, a renowned pineapple cake brand that has tapped into the “experience economy” to break into the gift market, has launched a limited-edition “Ten Dogs, Ten Beauties” dog-themed New Year gift box for the festive season. Designed around the concepts of completeness and reunion, the gift set is now available for pre-order online, with physical sales starting across all channels from January 15.

In addition to its star product, the “pineapple cake,” and the sweet “Honey-Rich Cake,” WIRHE Mountain has introduced three new limited-edition New Year gift boxes this year. Combining the classic pineapple cake with oolong tea, Honey-Rich crispy cake, honey, and Sun Moon Lake Red Jade black tea, the new offerings include the “Pineapple Cake & Oolong Tea Gift Box,” the “Pineapple Cake & Crispy Cake Gift Box,” and the limited-edition “Crispy Cake & Black Tea Gift Box.” The tea-and-food pairing concept makes these gifts more relatable to everyday life.

The “Ten Dogs, Ten Beauties” gift box from WIRHE Mountain features a simple yet elegant design inspired by the traditional blessing “ten out of ten, perfect in every way.” Through clever line work and thoughtful design, it forms a symmetrical “美” (beauty) character that looks the same whether flipped vertically or horizontally. Each stroke, dot, and dash in the character points toward the center, symbolizing the home as the core. It represents the sons and daughters living afar who return home for reunions or send their warm regards. This year, the box also showcases illustrations of WIRHE Mountain’s four founding members, evoking the lively atmosphere of a family gathering around the hearth and celebrating a fulfilling and prosperous Year of the Dog with customers.

Fans of WIRHE Mountain are familiar with the warm cup of oolong tea served upon entering its stores—crafted from pesticide-free oolong tea grown in Songbai Ridge, Nantou, and packaged in patented hanging-bag filters for easy enjoyment of classic tea pairings anywhere. The “Honey-Rich Crispy Cake” is the result of decades of craftsmanship from veteran bakers combined with innovative ideas, using time and slow baking to bring out the flavors of cane sugar, honey, and egg, resulting in a richly fragrant taste. Its deep roasting process delivers a delightfully crisp texture. The limited-edition “Crispy Cake & Black Tea Gift Box” includes Red Jade black tea from Sun Moon Lake, Nantou, which offers a subtle hint of cinnamon and mint in its brew.

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WIRHE Mountain offers a variety of New Year gift box options this year. (Photo / WIRHE Mountain)

The “Crispy Cake & Black Tea Gift Box” lets you enjoy the “Honey-Rich Crispy Cake” while sipping on a warm cup of tea, where rich honey blends seamlessly with the mellow sweetness of black tea. (Photo / WIRHE Mountain)