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Help save goldfish-brain memory gum – Japan travel shopping hot topic

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Recently, Japan’s Rakuten launched a chewing gum claimed to help maintain memory, sparking heated online discussions. Breaking the conventional image of gum, this product contains 19.2 mg of ginkgo biloba flavone glycosides and 4.8 mg...

By / MOOK Scenic Spots Editorial Team compiled and reported

Recently, Japan’s Rakuten launched a chewing gum claimed to help maintain memory, sparking heated online discussions. Breaking the conventional image of gum, this product contains 19.2 mg of ginkgo biloba flavone glycosides and 4.8 mg of ginkgo biloba terpene lactones, which help maintain memory function, assist middle-aged and elderly people in staying mentally sharp, and feature a design that doesn’t stick to dentures, making it safe to consume.

Japan’s Rakuten launches memory-maintaining chewing gum (Image / Japan Rakuten)

Proven by Japanese experiments, this chewing gum can help maintain numerical and textual memory in middle-aged and elderly individuals. However, Rakuten also emphasizes that the gum is not a medicine and is not intended for diagnosing, treating, or preventing any diseases.

The memory-enhancing gum has sparked widespread discussion online upon launch (Image / Japan Rakuten)

The gold-packaged version comes in tablet form, with nine pieces per pack. (Image / Japan Rakuten)

This memory-enhancing gum officially went on sale in early September, available in a green package with 12 ginkgo-flavored pellet pieces, and a gold package with 9 mint-flavored tablet pieces. The price is around NT$40.
 

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