Seizing the Billion-Yuan Spring Festival Gifting Opportunity with Adorable Branded Gift Boxes

To tap into the billion-yuan Spring Festival gifting market, 85°C has launched nine exquisite gift boxes, including an exclusive limited-edition “HELLO KITTY Chocolate Almond Crispy Roll Gift Box.” Starting January 14, customers can enjoy a 15% discount on these limited-edition gift boxes at all provincial stores, with an expected sales volume of 70,000 boxes.

This year’s Spring Festival holiday coincides with Valentine’s Day. 85°C has introduced nine festive gift boxes, featuring not only the exclusive “HELLO KITTY Chocolate Almond Crispy Roll Gift Box” but also the “Prosperity Gift Box,” “Snow Q Pastry Gift Box,” “Classic Coffee Baked Egg Roll,” “Pineapple Cake,” “Nougat,” the “Twin Tower Gift Box” that allows you to enjoy both cranberry tart towers and pineapple cake towers, the “Red Wine Gift Box,” and the “Happiness Gift Box.” Prices range from NT$150 to NT$699.

From January 14, purchase the limited-edition festive gift boxes at any 85°C store across the province to enjoy a 15% discount and receive one pack (2 pieces) of “Happy New Year” red envelope packets for free. From February 9 to February 15, spend NT$200 or more in-store to receive one set (2 pieces) of red envelope packets.

Additionally, the brand first launched the pink-themed “HELLO KITTY Mid-Autumn Gift Box” in 2017, which caused a buying frenzy. For the 2018 holidays, they’re back with an exclusive “HELLO KITTY Chocolate Almond Crispy Roll Limited-Edition Gift Box,” featuring crispy rolls coated in rich black and white chocolate, sprinkled with almond bits—letting HELLO KITTY’s adorable charm shine even brighter. The outer box is a beautifully designed exclusive HELLO KITTY tin box, priced at a special NT$399.

In support of local Taiwanese cultural creativity, the brand has also partnered for the first time with “Ba Lan Mao” (The Silly Cat), Taiwan’s top-selling LINE original sticker in 2017, for a bonus purchase campaign. Customers who spend NT$150 or more can get an exclusive, foodie-friendly 3D Ba Lan Mao ceramic soup bowl and embossed dessert plate, beloved by netizens. This is expected to spark a buying craze among cat lovers, with a province-wide limited run of 65,000 sets.

(Press Release)