Fujin Tree combines Samsung and Unipap’s must-visit pop-up store for literary youths
Text by MOOK Scenic Spots Family, compiled and reported Images provided by Fujin Tree
In the third quarter of 2017, the Fujin Tree Group launched two new business initiatives. First, in partnership with “Taiwan Samsung Electronics,” they unveiled a one-month “Samsung x Fujin Tree Café Fujin Tree Coffee Shop Suishuyimei Brand Pop-up Store” at Shin Kong Mitsukoshi A11 Department Store in Taipei’s Xinyi District. At the same time, they accepted an invitation from the locally-rooted e-commerce platform “Unipapa Youli Baiwu,” which specializes in uncovering Taiwanese brands, to co-launch a lifestyle goods store on Fujin Street. This new collaborative business model allows Fujin Tree to work with more brands to create a better way of life.
Fujin Tree, redefining the lifestyle industry
Originating from the leafy Fujin Street, Fujin Tree established its first curated shop, Fujin Tree 355, in 2012. Since then, the brand has expanded its interpretations of life, offering high-quality solutions to various needs. From the material aspects such as clothing and household items, to lifestyle experiences including food, entertainment, and cultural exchange, Fujin Tree has created a unique lifestyle movement driven by the philosophy and passion of “bringing new discoveries to life and evoking moments of happiness.”Starting in 2017, the Fujin Tree Group further strengthened its capabilities in brand public relations, marketing, and event planning. By integrating lifestyle topics into cultural events, brand marketing proposals, and consulting services, the group has redefined the development model of the lifestyle industry.
The aesthetic exchange of art, technology, and life Samsung x Fujin Tree Café Fujin Tree Café
Starting September 1, Taiwan Samsung Electronics partnered with Fujin Tree Café and Art Taipei Taipei International Art Fair to launch a one-month “Samsung x Fujin Tree Café Fujin Tree Coffee Shop Suishuyimei Brand Pop-up Store” at Shin Kong Mitsukoshi A11 Department Store in Taipei’s Xinyi District. Combining Fujin Tree’s aesthetic approach to space design with the technological elegance of Samsung’s new “The Frame” TV, the pop-up harmoniously blends art and technology with the rich aroma of coffee, once again redefining a unique lifestyle and mode of collaboration through Fujin Tree.
Uncovering great Taiwanese brands UnipapaYouli Baiwu x Fujin TreeA lifestyle goods store with refined quality
Also rooted in daily life, Unipapa Youli Baiwu recognizes the Fujin Tree Group’s operational expertise and quality presentation in the lifestyle industry. They invited Fujin Tree to collaborate, resulting in the launch of a refined lifestyle goods store, which began trial operations on September 9. The store focuses on selling appliances, consumer electronics, and general lifestyle merchandise. Its concept for consumers mirrors Fujin Tree’s curation philosophy: “bringing new discoveries to life and evoking moments of happiness.” The founder of Unipapa Youli Baiwu stated: “Unipapa’s product designs start with minimalist quality and aim to rediscover and unearth Taiwanese brands. Many of our brand development philosophies align with Fujin Tree’s—we both want to create a Taiwan where life is good.”
When it comes to everyday life, Fujin Tree deeply hopes to explore it together with everyone—wearing clothes that are a bit more relaxed and refined, enjoying food that is tastier and healthier, moving at a more leisurely and carefree pace, paying attention to the small details of life and to beauty, uncovering every touching story and product in Taiwan. It all starts with living life well.
● About the Fujin Tree Group
A lifestyle group centered around Fujin Street, the group owns a diverse range of branded products, channels, media, marketing integration, and consulting services. These include fashion apparel and lifestyle goods curated shops, multi-concept cafés, restaurants, floral design, and Taiwanese-style relaxation massages, providing consumers with a rich and delightful lifestyle experience. The group’s current portfolio of owned and licensed brands includes: Fujin Tree Café, Fujin Tree Taiwanese Cuisine & Champagne, Fujin Tree 355 Curated Shop, Greendays Floristry, Mugreen Lifestyle Taiwanese Massage, BEAMS, FREITAG, and the Unipapa x Fujin Tree Refined Lifestyle Goods Store.
Literary foodies must-visit: The Chinese Reading Festival—affordable cross-disciplinary fun with reading and food
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